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New York Sausage Bar Brings Out The Wurst In Austin

New York City’s Schaller’s Stube Sausage Bar officially landed in Austin this week with their first food truck on the corner of 3rd Street and Congress Avenue. With a fast menu built from a progressive take on traditional Berlin street food, this counter-service eatery is first introducing a selection of their signature snacks that will diversify over the coming weeks.

Austin’s downtown cuisine gets an upgrade with the arrival of Schaller’s Stube.

New York City’s Schaller’s Stube Sausage Bar officially landed in Austin this week with their first food truck on the corner of 3rd Street and Congress Avenue. With a fast menu built from a progressive take on traditional Berlin street food, this counter-service eatery is first introducing a selection of their signature snacks that will diversify over the coming weeks.

 As a detached extension of New York’s heritage German butcher shop Schaller & Weber, Schaller’s Stube was conceived by Jeremy Schaller and Jesse Denes as a more contemporary and accessible way to sample the gold-medal meats and charcuterie that the company has been specializing in for over 80 years. As the descriptor suggests, Schaller’s Stube is primarily a sausage bar with unique servings such as their Saigon Special, Po’ Brat, Steuben’s Reuben, and the Chili Willie named after Texas’ own Willie Nelson. It’s Berlin-style street food, seasoned with New York sensibility and served with Texan hospitality.

Operated by managing partners Matt and Angie Neas, this current downtown location is the first outside New York City, and serves as an appetizer to taste what’s to come. Among other moves, Austinites can look forward to a mobile food truck roaming somewhere around the West 6th Street district later this summer; fashioned from a 1942 Studebaker delivery truck and aptly dubbed the “Stube-a-baker”. Follow the Austin Schaller’s Stube on Facebook and Instagram to find out about weekly menu specials, upcoming events and updates on the mobile food truck.

 

Schaller’s Stube Sausage Bar, 102½ West 3rd St at Congress Ave, Austin, Texas 78701

Sunday – Thursday: 11:00 am – 3:00 pm (or until sold out)

Friday – Saturday:    11:00 am – 3:00 pm & 9:00 pm – 3:00 am

 

For more information visit SchallerStube.com. For all media inquiries contact VOCAL.  

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It's good to be vocal ;)

Whether you’ve been taking the summer off, taking it on or taking it for granted, this one’s been 2018 out of ten for VOCAL. From SeeMe’s pop-up art show at the Aspen Food & Wine Classic to Microsoft’s Unmoored augmented-reality installation by Mel Chin in NYC’s Times Square, it’s been hectic but it’s been a blast. Come join the fun at a few upcoming parties and activations.

Whether you’ve been taking the summer off, taking it on or taking it for granted, this one’s been 2018 out of ten for VOCAL.

From SeeMe’s pop-up art show at the Aspen Food & Wine Classic to Microsoft’s Unmoored augmented-reality installation by Mel Chin in NYC’s Times Square, it’s been hectic but it’s been a blast. Come join the fun at a few upcoming parties and activations.

 
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MAN SHOW SS19 – July 23-25

MAN New York SS19 is in full swing this week. Check out the industry’s best until July 25, with an unmatched opportunity to network with top-tier designers, retailers and other authorities in fashion.

 
MAN PARTY – July 24MAN New York will throw its after party tonight at the Green Lady. As always, this is an event not to be missed. Don’t miss it.

MAN PARTY – July 24

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WILL LANE PRESS DAY – Thursday, Juley 26Will Lane is a women’s athleisure brand that truly inspires, premiering its Collection 2.0 with a pressday at Y7 Lab this Thursday. Join us for a glass of sangria at the happy hour and press preview session fr…

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Will Lane is a women’s athleisure brand that truly inspires, premiering its Collection 2.0 with a pressday at Y7 Lab this Thursday. Join us for a glass of sangria at the happy hour and press preview session from 4-7pm.

 
SCHALLER’S STUBE @ PANORAMA – July 27-29Schaller and Weber is New York’s legendary oldschool German market & butcher shop.They’ll be making their presence known at the Panorama Music Festival with a food stand for festivalgoers to refuel from Ju…

SCHALLER’S STUBE @ PANORAMA – July 27-29

Schaller and Weber is New York’s legendary oldschool German market & butcher shop.They’ll be making their presence known at the Panorama Music Festival with a food stand for festivalgoers to refuel from July 27-29.

 
SEE.ME RISHA ROX EXHIBITION - AUGUST 1, 2018Renowned artist Risha Rox will premiere her collection Heavenly Bodies on the evening of August 1 in BK, NYC. The collection explores the cosmos with bursting colours that express a vivid vision of the gal…

SEE.ME RISHA ROX EXHIBITION - AUGUST 1, 2018

Renowned artist Risha Rox will premiere her collection Heavenly Bodies on the evening of August 1 in BK, NYC. The collection explores the cosmos with bursting colours that express a vivid vision of the galaxies interwoven with the shape of the human body.

SeeMe
 

We hope you can join us.

Mischief is fun. And as always: it’s good to be vocal.

 
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New York’s Own Authentic Taste of Germany

Almost a century after opening its doors, Schaller & Weber continue as New York’s very own masters of German charcuterie. As a family-run business, they are still dedicated to producing the same premium meats according to the same exacting standards and time-honored recipes that originated in long-forgotten butcher shops. To enjoy Schaller & Weber meat goods today is to experience something increasingly rare in this world—the tradition of taste.

SchallerWeber.jpg

Internationally Acclaimed German-Style Charcuterie Makers Continue Their Tradition of Gastronomic Perfection.

Almost a century after opening its doors, Schaller & Weber continue as New York’s very own masters of German charcuterie. As a family-run business, they are still dedicated to producing the same premium meats according to the same exacting standards and time-honored recipes that originated in long-forgotten butcher shops. To enjoy Schaller & Weber meat goods today is to experience something increasingly rare in this world—the tradition of taste.

Established in 1937 by master charcutier Ferdinand Schaller, Schaller & Weber traditional German meats have become a New York culinary institution. To celebrate this long history, Schaller & Weber have recently rebranded to bring a contemporary twist to their old-world heritage, drawing from a rich personal story to thoroughly revamp their entire line. The new branding takes notes from multiple eras in the company's long, storied past to create a look and feel that embraces the past while tempting and enticing the modern consumer.

The packaging has been completely reimagined as well. With a strong focus on telling the story of both product and company, each package has been carefully tailored to maximize impact at retail.  New products set to launch include all natural Pâtés, Cervelats, Landjäger "The Outdoorsman's Survival Snack," and, after years of perfecting, the Bacon Cheddar Brat. With the re-launch, comes a multifaceted marketing initiative that utilizes traditional in-store promotion, branded collateral, and event sponsorships, as well as modern outlets such as social media, digital content creation, and cross brand collaborations.

Schaller & Weber is the first and only American sausage and meat producer to repeatedly win gold medals of honor at international exhibitions in Holland and Germany. In 2000, Schaller & Weber entered twenty different products at Austria’s Wesler Volksfest and won fourteen gold and six silver medals—and the fair’s most prestigious international award, another first for an American chacuterier. While the new Schaller & Weber reinvents the brand visually, it maintains a melding of their timeless gourmet quality with modern aesthetics that is as rich and distinguished as the company history.

For more information please visit schallerweber.com. For all media inquiries contact VOCAL.  

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