Simon is the brand behind the brands you love as leaders in retail real estate around the globe. Inspired by the millennial fashion-savvy approach to shopping, Simon partnered with style experts Refinery 29 to rebrand their universal shopping experience. As part of that rebrand came the Shopping Block – a migratory series of pop-ups offering wares from independent designers and DIY stations, as well as onsite stylists and artists.
VOCAL presented The Shopping Blocks premiere at Woodbury Common Premium Outlets with notable New York City bloggers, fashion editors and key industry influencers arriving via limousine after enjoying a VIP brunch at The Musket Room in Nolita. Attendees were granted an exclusive look at the one-of-a-kind shopping experience before leaving New York to visit a new state each month. This launch by VOCAL landed nearly 12 million impressions in outlets such as College Candy, Complex, Latina Magazine, Racked and W magazine.