Feel the Pride / June 4, 2019 by VOCAL

For the month of June, NYC Pride welcomes WorldPride as it marks the 50th Anniversary of the Stonewall Uprising and a half century of LGBTQI+ liberation. To celebrate this moment, The Ally Coalition have created an emotive community-driven sound and light experience featuring a soundscape by St Vincent, and generated by user messages. The experience is powered by Microsoft AI technology that explores powerful feelings of hope, anger, joy and determination.

AI Powers Music Mood at Sister City / April 29, 2019 by VOCAL

Sister City, a new, meticulously designed hotel in NYC that embraces technology to offer guests a modern respite, debuts a first-of-its-kind lobby music score. Inherent to Sister City’s founding ethos was the question of its sonic landscape — Sister City asks what new shapes music can take as a site-specific, living extension of the hotel, and looked to Brian Eno’s Music For Airports and John Cage’s concept for “4’33”” as touch points for these conversations.

NAO Takes Fans Into “Orbit” With Interactive Music Video Powered By Microsoft AI / March 15, 2019 by VOCAL

Microsoft has announced another partnership through their ongoing In Culture program that supports today’s most innovative creatives, this time with English singer-songwriter and rising star NAO. Together they are producing a never-before-seen interactive and personal music video to support the “Orbit” track on her new album Saturn released late in 2018.

Microsoft Lets You Step Inside Muse's New Album / February 22, 2019 by VOCAL

Today the British rock band Muse kicks off the global Simulation Theory album tour in Houston, Texas, giving fans a first look at their much-anticipated partnership with Microsoft. For the holders of “Enhanced Experience” tickets at each tour stop, a VIP pre-party includes a revolutionary approach to audience inclusion that brings fans into the album’s imagined world through interactive virtual reality.

The VOCAL Times: Everyone is a DJ / May 14, 2016 by VOCAL

Music is one of the most powerful things the world has to offer. No matter what race or religion or nationality or sexual orientation or gender that you are, it has the power to unite us.

— Lady Gaga

Mau5trap Artist ATTLAS Launches Single “Aspen” at Microsoft x Deadmua5 Listening Party / April 1, 2016 by VOCAL

Last night, mau5trap artist ATTLAS launched his new single “Aspen” for a private audience at the Microsoft x deadmau5 listening party hosted at the Microsoft Lounge in Venice, CA. ATTLAS wrote the single during the mau5trap bu5 tour using Microsoft Surface software.

The VOCAL Times – Everyone is a DJ / August 8, 2015 by VOCAL

Music does a lot of things for a lot of people. It's transporting, for sure. It can take you right back, years back, to the very moment certain things happened in your life. It's uplifting, it's encouraging, it's strengthening.

— Aretha Franklin

Converse Chuck Hack / August 14, 2014 by VOCAL

Legendary graffiti artist Futura has designed sneakers with Nike in the past, but during SXSW 2014 in Austin, TX he hooked up with fans to help them create their own Converse Chuck Taylors. Making a special appearance at the Fader Fort Presented by Converse, the artist took part in an on-site demonstration of the Converse Chuck Hack, a creative project where anyone can take the iconic silhouette and make it their own. While helping participants personalize their pairs, the OG graffiti pioneer took the time to give us the inside scoop on his sneaker history and artistic evolution, while also customizing a unique Chuck Taylor just for us. Check out our exclusive, in-depth interview with Futura, and also see him in action producing our 1-of-1 Nice Kicks speech bubble Chucks in the video spot above.