Pantone, the world’s most revered and influential brand in color, is very proud to unveil their sportswear collection, Pantone Colorwear, at the New York City popup store in partnership with Scoop NYC, opening February 7th. As confidently stylish sportswear designed from an informed understanding of color, each piece within the collection embodies its respective color personality and corresponding color emotions. To compliment the new Pantone Colorwear collection itself, the prestigious architectural agency Humbert & Poyet of France designed an engaging store experience that transports the visitor deep into the world of color.
To celebrate this unison of fashion and color, Pantone is hosting an exclusive store launch event on Tuesday February 11th, complete with a classic ribbon-cutting ceremony performed by Scoop NYC CEO at 7pm. Extending to a block takeover in partnership with The Standard Hotel, festivities will continue at the ice-skating rink awash in Pantone’s Color Of The Year. As part of the lead-up campaign, a team of Pantone ambassadors is bringing a splash of color to the streets of New York City, each with a balloon bouquet representing the palette of this season’s Pantone Colorwear range.