Technology VOCAL Technology VOCAL

A Virtual Experience to Calm Your Reality

“#SelfCare is an antidote to a stressful world and a phone full of bad news, FOMO, and more stress,” say co-creators Brie Code and Eve Thomas. “For 3-5 minutes you can escape to a calm and soothing room, do some relaxing, meditative tasks, and return to your life refreshed and ready to face your stresses.”

TRU LUV launches #SelfCare, the app to harmonize your hectic lifestyle.


Today the innovative developers of therapeutic technologies at TRU LUV released their latest digital companion #SelfCare, a game-like app that allows you to reset, recharge and reemerge anew. In this world ruled by digital overload, TRU LUV takes your phone past being a tool for personal betterment and onto providing a truly restorative immersive experience — one that replaces mindless scrolling with mindful intention.

“#SelfCare is an antidote to a stressful world and a phone full of bad news, FOMO, and more stress,” say co-creators Brie Code and Eve Thomas. “For 3-5 minutes you can escape to a calm and soothing room, do some relaxing, meditative tasks, and return to your life refreshed and ready to face your stresses.”

The setting for #SelfCare is as simple as the process: Let’s stay in bed all day. In your virtual bedroom, surrounded by your favorite gentle things, you select calming tasks that generate simple satisfaction and uncomplicated harmony. Awaken your slumbering cat and give it some deserved affection, sort your laundry by color, indulge in a tarot card reading, or nurture your favorite plant. It’s your safe, comfortable space where you give yourself permission to feel better.

Unlike traditional games that get increasingly more stressful as you progress, the #SelfCare interactions begin disorderly and awkward and become more orderly and satisfying. There are no levels of difficulty, no winning, and no losing. The goal is simple: To feel better.

To build #SelfCare upon a solid, evidence-based foundation, the team collaborated with research advisor Dr. Isabela Granic — creator of the renowned anxiety-reducing children’s game MindLight, Professor and Chair of Developmental Psychopathology at Radboud University in the Netherlands, and Director of the Games for Emotional and Mental Health Lab. “It’s the marriage of science and design that is the game changer,” says Dr. Granic. “Ultimately, it’s that science-design integration that will motivate people to take control of their own emotional resilience, building self-care practices that prevent the development of anxiety and depression while also promoting general well-being.” 

As your #SelfCare experience progresses you can personalize your virtual sanctuary with unique additions contributed by guest artists working in themes of self-care, updating your space to reflect the evolution of your goals and outlook. The more time you spend on yourself, the more self-care techniques are unlocked for a deeper and more impactful practice.

Download #SelfCare in the iPhone App Store.

For more information visit TruLuv.ai. 

For all media inquiries contact VOCAL.  

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Fashion VOCAL Fashion VOCAL

Introducing: OBRA Footwear

A long-awaited step forward in vulcanized sneakers is imminent with the launch of OBRA premium footwear, the joint vision of two New York City-based entrepreneurial designers — ALIFE and New York Art Department founder Arnaud Delecolle, and Dave Cory formerly Converse’s Director of Product.

BEST FOOT FORWARD IN ALL-DAY WEARABILITY

OBRA Footwear Announces Imminent First Limited Release for June ’18.

 

A long-awaited step forward in vulcanized sneakers is imminent with the launch of OBRA premium footwear, the joint vision of two New York City-based entrepreneurial designers — ALIFE and New York Art Department founder Arnaud Delecolle, and Dave Cory formerly Converse’s Director of Product.

Roughly translating from the Portuguese obra as physical or artistic work, OBRA footwear represents both the utilitarian and artistic interpretations through a considered approach to functional styling with focus on everyday-use wear, fit and comfort. From the cushioning pleasure of a thick, dual-density EVA insole to the grippy outsole inspired by Brutalist architecture, OBRA sneakers offer durability and stability unmatched by such lightweight construction.

OBRA footwear reinforces the founders’ appreciation and enthusiasm for contemporary art and culture that continues from a strong emphasis on progressive design to a commitment to create inspiring footwear with exceptional artists while also promoting and furthering their personal work.

A core part of OBRA’s greater purpose and underlining appeal is a social-betterment initiative that continues through design and production, and even beyond purchase to allocate a share of revenue to non-profit organizations focused on civil liberties and education. Kicking this off is a partnership with Red Hook Labs that donates 10% of sales to their teen programs which link year-round skills training with professional opportunities.

This socially conscious ethos is further highlighted with production undertaken in Brazil by a family-owned production house now celebrating its 70th year in business, where employees thrive within a progression program that uplifts the local community — continuing education programs, on-site medical facilities, a nutritionist-managed cafeteria, local day-care facilities and to-and-from work transportation. 

To request preferred access to events and advance product release information, visit www.oobbrraa.com.

For all media inquiries contact VOCAL.  

 

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Creative VOCAL Creative VOCAL

See.Me at Aspen Food & Wine Classic

SeeMe proudly kicked off Aspen’s Food & Wine Classic, with a VIP cocktail opening an exceptional exhibition at the Limelight Hotel. The event featured the artwork of renowned dynamic artists Alex Nero, Olivia Daane and Darrin Hartman. Limited edition prints are now available for sale, benefiting environmental organization ‘Nature Needs Half’, in an exhibition that will last for the duration of the culinary festival. Guests enjoyed refreshments supported by Lumi Juice, Winc Wine and Woody Creek.

ART PLATFORM SEE.ME KICKS OFF ASPEN’S FOOD & WINE CLASSIC WITH VIP COCTAIL AND EXHBITION

International Art Platform SeeMe opened Aspen’s Food & Wine Classic with a VIP Cocktail and Exhibition, featuring works by Alex Nero, Olivia Daane and Darrin Hartman, at the Limelight Hotel.

SeeMe proudly kicked off Aspen’s Food & Wine Classic, with a VIP cocktail opening an exceptional exhibition at the Limelight Hotel. The event featured the artwork of renowned dynamic artists Alex Nero, Olivia Daane and Darrin Hartman. Limited edition prints are now available for sale, benefiting environmental organization ‘Nature Needs Half’, in an exhibition that will last for the duration of the culinary festival. Guests enjoyed refreshments supported by Lumi Juice, Winc Wine and Woody Creek.

Continuing this year’s program the second event of a three-part competition series, SeeMe invited today’s passionate and talented artists to join their community and submit works for consideration to be included in a three-part series of exhibitions this summer.

The Aspen event features the work of Darrin Hartman, selected  as Grand Prize winner by the curator panel including Jia Jia, Creative Director and Chief Curator at Art Assets, and Catherine Sippin, Director of Art Sales at SCAD, at SeeMe’s recent event in NYC. Darrin is in good company alongside New York City experimentalist artist Alex Nero who explores the physical dynamics of paint within vessels of water and captures this in stunning digital photography. Olivia Daane ‘s celebrated butterfly series will also be featured.

To conclude the series, a special public exhibition of works will then be installed within Anita’s Way in Times Square in late June. All semi-finalists, finalists and the grand-prize winner will be on display for all to enjoy at the crossroads of the world, showcasing the robust talent of the SeeMe artist community.

VIP Cocktail Reception – June 14 at 1PM

Exhibition – Open to the public June 14-17

Limelight Hotel, 355 S. Monarch St., Aspen, CO, USA, 81611

For all media inquiries contact VOCAL.  

 

ABOUT SEEME

SeeMe has changed the game of artistic entrepreneurship by strengthening direct relationships between artists, gallerists, and collectors, as well as helping a fleet of new artists in a creative league of their own to establish recognition for their work. SeeMe's online platform and regular exhibitions have become an irreplaceable resource for artists who wish to take their careers to the next level. With an incredible audience of over a million art-enthusiasts across 30 countries, SeeMe offers these artists the exposure they deserve.

Online:  www.See.Me  |  Instagram: @SeeMeCommunity  |  Twitter: @SeeMe   |  Facebook: /SeeMe

 

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Creative, Event VOCAL Creative, Event VOCAL

Summer Exhibition Takes Over Times Square

Continuing this year’s program with their second activation in New York City, SeeMe invited today’s passionate and talented artists to join their community and submit works for consideration to be included in a three-part series of exhibitions this summer.

SeeMe Kicks Off Their Second NYC Series at ChaShaMa Gala

Continuing this year’s program with their second activation in New York City, SeeMe invited today’s passionate and talented artists to join their community and submit works for consideration to be included in a three-part series of exhibitions this summer.

The series will launch in partnership with the renowned ChaShaMa Art Party as a takeover of the entire 22nd floor of the 4 Times Square building, featuring over 150 selected artists from around the world as curated by Anita Durst. This installation labyrinth of immersive art experiences will also feature the ten SeeMe finalist submissions, selected by the curator panel including Jia Jia, Creative Director & Chief Curator at Art Assets, and Catherine Sippin, Director of Art Sales at SCAD Art Sales.

From the SeeMe works featured at ChaShaMa, one standout artist will be selected to receive a $2500 cash grant and an all-expenses trip to the Food & Wine Classic in Aspen to feature two of their pieces for sale at the event’s VIP Reception as one of three featured artists. These selected works will hang for the duration of Food & Wine event for all to see when visiting the Limelight Hotel.

A special public display works will be installed within Anita’s Way in Times Square to conclude the summer series. All semi-finalists, finalists and the grand-prize winner will be on display for all to enjoy at the crossroads of the world, showcasing the robust talent of the SeeMe artist community. 

ChaShaMa Art Party — Thursday, June 7, 9:00pm – 12:00am, 4 Times Square, NYC

F&W VIP Reception — Thursday, June 14, 1:00pm – 3pm, The Limelight Hotel, Aspen

Anita’s Way Display — June 28, Public passageway at 4 Times Square, NYC

SeeMe has now become the destination for serious artists and photographers to establish recognition, connect with enthusiasts and collectors, and develop genuine commercial opportunity. With an audience of more than 1 million supporters spanning over 30 countries, SeeMe has established an open platform that allows emerging artists and photographers to truly flourish outside of the traditional and restrictive agent / gallery model. Through their ongoing series of exhibition events, SeeMe is further strengthening the relationships between artists, gallerists and collectors.

For more information on joining the community, visit www.See.Me. 

For all media inquiries contact VOCAL.  

 

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Sport VOCAL Sport VOCAL

Alps & Meters: Luxury Alpine Sportswear

When a vintage ski jacket in a Swedish mountain town caught the eye of Louis Joseph, he knew he had found his calling. An avid alpine and telemark skier since the age of five, Joseph adored the knitwear jacket for its nostalgic features, which set it apart from the abundance of Gore-Tex ski apparel on the market. Deciding he could keep the garment’s timeless design but improve on its functionality, he started making plans for a premium alpine sportswear line, gathering anecdotes and feedback about classic ski wear and mountain lifestyles from around the world. Ten years later, Alps & Meters was borne.

alps-and-meters.jpg

Alps & Meters

When a vintage ski jacket in a Swedish mountain town caught the eye of Louis Joseph, he knew he had found his calling. An avid alpine and telemark skier since the age of five, Joseph adored the knitwear jacket for its nostalgic features, which set it apart from the abundance of Gore-Tex ski apparel on the market. Deciding he could keep the garment’s timeless design but improve on its functionality, he started making plans for a premium alpine sportswear line, gathering anecdotes and feedback about classic ski wear and mountain lifestyles from around the world. Ten years later, Alps & Meters was borne.

"Since inception it has been our mission to build our brand on a unique set of values for which we are most passionate, and that reflect our appreciation of authentic alpine sport. Thus, we aimed to create a brand with a persona that reflects the timeless, nostalgic, and rich experiences that many of us have enjoyed in mountain villages around the world."

AlpsAndMeters.com

 
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The VOCAL Times VOCAL The VOCAL Times VOCAL

The VOCAL Times: Collaborative Creativity

A Pepsi lifestyle initiative, Project Cobalt is a new way of bringing creative people together through the power of collaboration. Its mission is to enable the next generation of creators by providing them with the tools, resources and platforms that they may not otherwise have, in order to help bring their vision to life. 

Project Cobalt is a uniquely networked platform that accelerates the potential of young cre- ators to impact the world through the disciplines of fashion, art, music, lm, technology, and craft. The goal is to maintain an ongoing conversation with future generations who embody creative culture.

To launch the program, the strategic consul- tancy All Beuys Club oversaw the Cobalt Style initiative that fosters the best of young, visionary fashion assisted by the expert guidance and un- common insight of industry veterans. Known as the “Craft Class”, the rst young designer team was mentored under Jeff Staple, Liza Demeyrijan and Parke & Ronen to produce the Project Cobalt SS15 Collection. The success of the collection nods to the innovative approach of the initiative, as well as creativity and dedication of the young design team: Olu Alege and Edgar Garrido of Street Level Culture; Alexandra Kennedy, Samantha Giordano of Dolores Haze; and Drew Villani of Dreu.

Photos shot by William Yan, a photographer born and raised in New York City whose work extends to household names such as Heineken, Intel, Levi’s, Nike, New Era, New Balance, Oscar de la Renta, Supra, Timberland, and Vince among others. Look Book video shot by Everyday Won- ders, a full-service production company o ering a creative and collaborative approach to producing innovative content. 

The VOCAL Times
The VOCAL Times
The VOCAL Times

As part of their ongoing commitment to support young designers, Project Cobalt partnered with the three biggest fashion fairs: Capsule, Agenda and Liberty.

For the first-ever Men’s New York Fashion Week, Project Cobalt partnered with Capsule to present brands from around the globe in an event titled “A Snapshot of Modern Menswear”. The show at the Skylight Clarkson Square featured the brands Baartmans & Siegel of the UK, Black st of the U.S., CAMO of Italy, CMMN SWDN of Sweden, Matthew Miller of the UK, as well as Maiden Noir and Second Layer, both of the U.S. Each brand presented a sneak peek of five looks with highlight pieces from their Spring/Summer 2016 collections. The dream team behind the presentations consisted of talent caster Kevin Amato and Complex magazine’s fashion editor Mathew Henson as stylist.

Hosting the first all-day sponsored Agenda Emerge workshop, Project Cobalt provides both an interactive and educational experience for all aspiring youths looking to succeed in fashion. These unique series of presentations and panels host some of the most inspiring newcomer and veteran designers to inform and inspire the genius of tomorrow’s fashion leaders.

In partnership with Liberty fashion and life- style fairs, Project Cobalt provide resources to emerging brands and creatives showcased at for the rst time during Men’s Market Week. Founded in 2014 by menswear designer Jonathan Taylor, Moment Homme navigates directly to the spirit of the modern day consumer to demonstrate a global aesthetic that mixes classic American tailored pieces with denim with a strong Japanese influence. 

The VOCAL Times
 
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Lifestyle VOCAL Lifestyle VOCAL

More in Store with SIMON

As the global leader in retail real estate, Simon has revolutionized the shopping experience with a new approach to customer engagement. Having rebranded to establish itself as an innovator that speaks not through it’s list of storefronts but directly to the people, Simon has created an invaluable relationship with the modern consumer that genuinely addresses their ever-changing tastes and expectations.

Evolving a Dated Retail Concept into an Inspiring Centerpiece for Community and the Modern Lifestyle  

As the global leader in retail real estate, Simon has revolutionized the shopping experience with a new approach to customer engagement. Having rebranded to establish itself as an innovator that speaks not through it’s list of storefronts but directly to the people, Simon has created an invaluable relationship with the modern consumer that genuinely addresses their ever-changing tastes and expectations.

Evolving the traditional shopping mall that continues as a fundamental hub of community, Simon has developed an extensive program of innovative experiences across the spectrum of lifestyle interests.

“One of the great pleasures of our community role is the challenge of developing a lifestyle destination that remains a valuable and relevant contributor to the communities that are a part of,” informs Chidi Achara, SVP and Global Creative Director at Simon. “As a result Simon is now more than just a host for retail opportunities, offering it’s visitors a rich program of experiences in partnership with the country’s top media platforms.”

Finding immense success after its inaugural season that garnered more than 250 million media impressions, The Shopping Block has now grown into the Style Festival, continuing in collaboration with the renowned online fashion curator Refinery29. As an experiential fashion marketplace inspired by the millennial approach to shopping, this event series will transform malls across the country in summer festival experiences that include fashion stages, beauty bars and live music performances.

In partnership with style-maven magazines Glamour and GQ, Lookbook Live takes place at various Simon malls across the country at which visitors can enjoy one-on-one styling sessions, beauty tutorials and exclusive giveaways. The result of Lookbook Live is a seasonal trend book and how-to guide printed in both publications. To wrap the year in conjunction with the fashion and lifestyle bible Vogue, a one-of-a-kind Holiday gift guide is developed every year for their December issue that highlights the most inspiring and creative items available at Simon retailers.

Taking the curated lifestyle home, Simon is aligning with today’s most innovative interior designers to inspire intelligent transformations of living spaces, from small apartments and offices to homes and outdoor areas – all guided by on-site installations and online insight and before-and-after editorial. To compliment this aesthetic refinement is a unique culinary program through which notable food bloggers and celebrity chefs develop recipes in the kitchens of Simon-based restaurants, also supported by exciting instructional content. This enriched lifestyle concept has now grown to include the community in the most intimate of ways, with integrated destination hotels and luxury residential apartments.

Local retail centers have been the center of commerce and community activity for more than half a century, however today’s consumer – particularly our youth – find a disconnect between the lives they live online and the opportunities presented to them in their local environments. Uniting these experiences creates real meaning and actualizes the lifestyle one aspires to, which can now be found at Simon.

For more information visit www.Simon.com. For all media inquiries contact VOCAL.  

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Technology VOCAL Technology VOCAL

Goodbye Screenshots, Hello ListaPost

Taking the power of social media to a new level of productivity, ListaPost is a mobile application that allows users to search, save and organize the world of Instagram photo content into customized lists for easy reference. These lists can then be shared with friends, customers and colleagues to communicate an inspiration or tell a more detailed story, revolutionizing the way we can leverage history’s most significant visual documentation of daily life around the world.

LISTAPOST

Taking the power of social media to a new level of productivity, ListaPost is a mobile application that allows users to search, save and organize the world of Instagram photo content into customized lists for easy reference. These lists can then be shared with friends, customers and colleagues to communicate an inspiration or tell a more detailed story, revolutionizing the way we can leverage history’s most significant visual documentation of daily life around the world.

The process is simple: search, save and organize Instagram posts into personal lists that are easily referred to for future use. These collections are then sharable within Instagram as ListaGram slideshows, as well as externally via email, textback or through other social media platforms. The result is profound: the world’s real-time image diary can now be arranged into productive and inspirational packages with qualitative purpose, while also allowing users to tell a more comprehensive story from multiple Instagram posts.

www.Lista-Post.com

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For the month of June, NYC Pride welcomes WorldPride as it marks the 50th Anniversary of the Stonewall Uprising and a half century of LGBTQI+ liberation. To celebrate this moment, The Ally Coalition have created an emotive community-driven sound and light experience featuring a soundscape by St Vincent, and generated by user messages. The experience is powered by Microsoft AI technology that explores powerful feelings of hope, anger, joy and determination.

Accelerating the Future of Fashion

London College of Fashion, University of the Arts London is continuing its collaboration with Microsoft to inspire the next generation to rethink, redesign and revolutionize the future of the fashion industry. Leveraging Microsoft’s cutting-edge Mixed Reality, Artificial Intelligence, and IoT technologies and LCF’s industry-defining mentors, selected students were invited to participate in a semester-long intensive course that culminates in a final showcase of their prototypes this June.

Hollywood Dream Machines: Petersen Automotive Museum x Microsoft

The Petersen Automotive Museum announced today that its upcoming “Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy” exhibit will spotlight a unique and immersive mixed-reality experience powered by Microsoft HoloLens. The display, named “Hollywood Dream Machines: Worlds Reimagined,” will be centered around the iconic Time Machine from “Back to the Future” and the famed Warthog from the “Halo” franchise. Opening May 4, 2019, the experience will offer guests an inside look at these legendary sci-fi machines.

AI Powers Music Mood at Sister City

Sister City, a new, meticulously designed hotel in NYC that embraces technology to offer guests a modern respite, debuts a first-of-its-kind lobby music score. Inherent to Sister City’s founding ethos was the question of its sonic landscape — Sister City asks what new shapes music can take as a site-specific, living extension of the hotel, and looked to Brian Eno’s Music For Airports and John Cage’s concept for “4’33”” as touch points for these conversations.

Chris Cole's Rail Jam Invitational

We’re excited to announce a new action sports music festival Gnarlytown set for June 22 in San Pedro, CA, co-founded by veteran pro skateboarder Chris Cole in partnership with John Reese of SGE and Nitro Circus. Set at the scenic LA Waterfront Berth 46 in San Pedro, CA, Gnarlytown will combine the perfect blend of action sports, punk rock, and craft beer tasting.

NAO Takes Fans Into “Orbit” With Interactive Music Video Powered By Microsoft AI

Microsoft has announced another partnership through their ongoing In Culture program that supports today’s most innovative creatives, this time with English singer-songwriter and rising star NAO. Together they are producing a never-before-seen interactive and personal music video to support the “Orbit” track on her new album Saturn released late in 2018.