BEST FOOT FORWARD IN ALL-DAY WEARABILITY
OBRA Footwear Announces Imminent First Limited Release for June ’18.
A long-awaited step forward in vulcanized sneakers is imminent with the launch of OBRA premium footwear, the joint vision of two New York City-based entrepreneurial designers — ALIFE and New York Art Department founder Arnaud Delecolle, and Dave Cory formerly Converse’s Director of Product.
Roughly translating from the Portuguese obra as physical or artistic work, OBRA footwear represents both the utilitarian and artistic interpretations through a considered approach to functional styling with focus on everyday-use wear, fit and comfort. From the cushioning pleasure of a thick, dual-density EVA insole to the grippy outsole inspired by Brutalist architecture, OBRA sneakers offer durability and stability unmatched by such lightweight construction.
OBRA footwear reinforces the founders’ appreciation and enthusiasm for contemporary art and culture that continues from a strong emphasis on progressive design to a commitment to create inspiring footwear with exceptional artists while also promoting and furthering their personal work.
A core part of OBRA’s greater purpose and underlining appeal is a social-betterment initiative that continues through design and production, and even beyond purchase to allocate a share of revenue to non-profit organizations focused on civil liberties and education. Kicking this off is a partnership with Red Hook Labs that donates 10% of sales to their teen programs which link year-round skills training with professional opportunities.
This socially conscious ethos is further highlighted with production undertaken in Brazil by a family-owned production house now celebrating its 70th year in business, where employees thrive within a progression program that uplifts the local community — continuing education programs, on-site medical facilities, a nutritionist-managed cafeteria, local day-care facilities and to-and-from work transportation.
To request preferred access to events and advance product release information, visit www.oobbrraa.com.
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