BRINGING BEAUTY TO THE MOVEMENT OF LIFE
Vyayama Launches Lifestyle Brand with Conscious Yoga Wear Collection That Aligns Practice and Style.
Balancing style and sustainability, Vyayama is a new lifestyle brand that brings the energies of the natural world into reimagined everyday products for the body, mind and home. Launching today as the first in a program of releases: a limited yoga wear line for the empowered female that brings a new understanding of mindful luxury to performance apparel, complimenting custom-made natural fabrics with unique, contemporary design to translate the essence of yoga into refined and effortless style.
Within the fast-paced lifestyle of New York City, Vyamama (pronounced “vai-ah-mah”) was born from a collective of young professionals that find balance in yoga but felt a lack of harmony between the mindfulness of their practice and available apparel. Just as yoga draws upon natural energy to renew mind, body and spirit, Vyamama yoga wear is constructed from natural fibers that are kind to both skin and soul. Carefully selected fabrics from Europe’s premiere toxin-free producers create a conscious collection that aligns with your practice and commitment to your intention.
Paragraph on pieces – please provide list of key items, along with detailing and noteworthy talking points. This should push the style aspect of the clothing, with mention of fabrics.
More than simply a pursuit of fitness and wellbeing, yoga elevates personal perspective and performance. With this understanding contributing to the Vyamama philosophy, their new collection of conscious yoga wear brings the fulfilling balance of practice to the wardrobe and sets the scene for their comprehensive lifestyle collections to come.
Vyayama is available through their online community portal and at select retailers worldwide. For more information visit Vyayama.com.
For all media inquiries contact Sarah Bronilla at VOCAL: Sarah@VOCALnyc.com.