BY ROBERT JAMES RELAUNCHES WEBSITE TO SUPPORT ECOMMERCE AND NEW BROADCAST CENTER
New York menswear house By Robert James has raised the bar in brand experience with a multi-channel retail and communications platform that envisions the future by embracing intimate customer connectedness. By Robert James draws heavily from community roots, living, producing and retailing in around New York City — furthering the involvement of customers and the public is a natural and strong step forward.
After seven years of focusing on building a strong retail presence in Manhattan and Brooklyn, By Robert James has now incorporated this elevated service into a comprehensive website that is powered by inventory-rich ecommerce. In response to nation-wide and international demand, customers around the world now have 24/7 access to their favorite and latest By Robert James garments. To celebrate, 50 customers, friends and BRJ family will receive their own personal access code that grants them exclusive access, discounts and offers. In the spirit of community, each may share this code with their own people under the “Drop My Name” campaign that tallies the number of individual code shares to award the greatest with an enhanced preference program.
“Our fans and regulars are from all corners of the world; in many ways we’re a shopping destination as much as a neighborhood store,” informs namesake and designer Robert James. “With the new website we’re hoping to reconnect with some of our many friends from the past, and meet their friends in the process.”
By Robert James now has not just the technology, but also a space dedicated to supporting this vision of connectedness – the newly refurbished third floor of the flagship store in Manhattan’s Lower East Side has been converted into their Broadcast Center, where upcoming releases will be designed, shot and showcased. To showcase the space itself, the launch party for the new website will be held at the Broadcast Center on Wednesday, April 22, 2015 from 7-10 pm, at By Robert James, 74 Orchard Street, New York.