Future of Fashion Incubator / by VOCAL

The Future of Fashion is Currently Enrolled at London College of Fashion, University of the Arts London

Empowering Tomorrow’s Talent To Transform The Industry With Cutting-Edge Tech

Through a unique partnership with London College of Fashion, UAL featuring custom co-curriculum, Microsoft is empowering the next generation of talent to transform the fashion industry. LCF’s Future of Fashion Incubator uses cutting-edge Microsoft technology and influential mentorships to create truly collaborative educational environments. The program seeks to spark creativity and meaningful innovation, allowing this select group of students to bring their vision of the future of fashion to life.

Microsoft co-created a custom curriculum for a semester-long incubator with LCF’s Fashion Innovation Agency and Digital Learning Lab. Students across multiple majors in both the bachelor’s and master’s programs applied to participate in this advanced course that challenged them to use cutting-edge technology like mixed reality, the Internet of Things, and artificial intelligence to disrupt the fashion industry.

“Collaborating with Microsoft to empower our students with emerging technologies across courses through this project is incredibly exciting.” says Matthew Drinkwater, Head of Fashion Innovation Agency at London College of Fashion. “Fusing business ideas with mixed reality, artificial intelligence and machine learning, ultimately, will allow a pathway to creating the digital designer business of the future.”

The Incubator is a short-term intensive program, where top students from LCF's Fashion Business School, School of Design & Technology, and School of Media & Communication, collaborate in six multi-disciplinary groups. Over the course of the semester, students attend workshops and explore various Microsoft technologies and their impact on the fashion industry – including Mixed Reality/3D, the Internet of Things, and Artificial Intelligence – before selecting one concentration of study.

"It has been amazing to partner with London College of Fashion and their Fashion Innovation Agency, to push the boundaries of how technology can really drive impact and foster alternative creative thinking in fashion. The future of the industry is enrolled here, and we want to empower them to make a purposeful difference — not just now, but also when they enter the industry." - Maruschka Loubser, Senior Global Marketing Manager, Microsoft.

Once their concepts have been established, the teams consult with Incubator Ambassadors Charli Cohen, Hayley Elsaesser, Sofia Barattieri, Natasha Franck and Bia Bezamat, from a range of fashion perspectives to develop ideas into prototypes that will drive digital transformation and forge new frontiers within the industry. The program culminates with an unveiling event alongside the LCF BA18 exhibition in June.

For more information, please contact VOCAL or visit www.microsoft.com/inculture/london-college-fashion.