SIMON Malls Celebrates 20 Years / by VOCAL

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As the global leader in retail real estate, Simon has revolutionized the shopping experience with a new approach to customer engagement. Having rebranded to establish itself as an innovator that speaks not through it’s list of storefronts but directly to the people, Simon has created an invaluable relationship with the modern consumer that genuinely addresses their ever-changing tastes and expectations.  

Evolving the traditional shopping mall that continues as a fundamental hub of community, Simon has developed an extensive program of innovative experiences across the spectrum of lifestyle interests.  “One of the great pleasures of our community role is the challenge of developing a lifestyle destination that remains a valuable and relevant contributor to the communities that are a part of,” informs Chidi Achara, SVP and Global Creative Director at Simon. “As a result Simon is now more than just a host for retail opportunities, offering it’s visitors a rich program of experiences in partnership with the country’s top media platforms.”

 

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