The VOCAL Times: Athleisure & the Age of Fitness / by VOCAL

The VOCAL Times

Inspired by the Triadic Ballet by Oskar Schlemmer and the representation of the human body as a medium of measurement, photographer Britt Kubat and creative director / stylist May Redding collaborated with set designer Nathaniel Wojtalik to reveal an innovative way to communicate physical exercise through athleisure that takes advantage of both still and moving mediums.

The duo worked closely with designer Victoria Bartlett and make-up artist Amanda Beczner, drawing upon visual works from Alexander Rodchenko and El Lissitzky. The result is an alternative suggestion of the modern gym that is both surreal yet daringly simple. 

Athleisure: VPL “fashion active” collections
Models: Jill Christmas from Major Models, and Micah Barnes of Wilhelmina Fitness 

In an age when everything we do is recorded and processed as data, we wanted to demonstrate this “age of statistics” in a physical way.

– Britt and May

Britt & May
Britt & May
Britt & May
Britt & May
Britt & May
Britt & May
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The VOCAL Times
Britt & May
Britt & May