Project Cobalt is a uniquely networked platform that accelerates the potential of young cre- ators to impact the world through the disciplines of fashion, art, music, lm, technology, and craft. The goal is to maintain an ongoing conversation with future generations who embody creative culture.
To launch the program, the strategic consul- tancy All Beuys Club oversaw the Cobalt Style initiative that fosters the best of young, visionary fashion assisted by the expert guidance and un- common insight of industry veterans. Known as the “Craft Class”, the rst young designer team was mentored under Jeff Staple, Liza Demeyrijan and Parke & Ronen to produce the Project Cobalt SS15 Collection. The success of the collection nods to the innovative approach of the initiative, as well as creativity and dedication of the young design team: Olu Alege and Edgar Garrido of Street Level Culture; Alexandra Kennedy, Samantha Giordano of Dolores Haze; and Drew Villani of Dreu.
Photos shot by William Yan, a photographer born and raised in New York City whose work extends to household names such as Heineken, Intel, Levi’s, Nike, New Era, New Balance, Oscar de la Renta, Supra, Timberland, and Vince among others. Look Book video shot by Everyday Won- ders, a full-service production company o ering a creative and collaborative approach to producing innovative content.
As part of their ongoing commitment to support young designers, Project Cobalt partnered with the three biggest fashion fairs: Capsule, Agenda and Liberty.
For the first-ever Men’s New York Fashion Week, Project Cobalt partnered with Capsule to present brands from around the globe in an event titled “A Snapshot of Modern Menswear”. The show at the Skylight Clarkson Square featured the brands Baartmans & Siegel of the UK, Black st of the U.S., CAMO of Italy, CMMN SWDN of Sweden, Matthew Miller of the UK, as well as Maiden Noir and Second Layer, both of the U.S. Each brand presented a sneak peek of five looks with highlight pieces from their Spring/Summer 2016 collections. The dream team behind the presentations consisted of talent caster Kevin Amato and Complex magazine’s fashion editor Mathew Henson as stylist.
Hosting the first all-day sponsored Agenda Emerge workshop, Project Cobalt provides both an interactive and educational experience for all aspiring youths looking to succeed in fashion. These unique series of presentations and panels host some of the most inspiring newcomer and veteran designers to inform and inspire the genius of tomorrow’s fashion leaders.
In partnership with Liberty fashion and life- style fairs, Project Cobalt provide resources to emerging brands and creatives showcased at for the rst time during Men’s Market Week. Founded in 2014 by menswear designer Jonathan Taylor, Moment Homme navigates directly to the spirit of the modern day consumer to demonstrate a global aesthetic that mixes classic American tailored pieces with denim with a strong Japanese influence.