Fashion VOCAL Fashion VOCAL

Kinfolk AW16: Good Times International

As the creators of thoughtfully elegant lifestyle and product experiences, Kinfolk has announces the coming release of their Autumn/ Winter 2016 apparel collection. Melding a range of casual outerwear and knitwear along with iconic formal pieces, the Good Times International collection incorporates two capsule collaborations with La Paz and Cockpit USA for an unexpected contrast of styles that find harmony in astute design. 

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As the creators of thoughtfully elegant lifestyle and product experiences, Kinfolk has announces the coming release of their Autumn/ Winter 2016 apparel collection. Melding a range of casual outerwear and knitwear along with iconic formal pieces, the Good Times International collection incorporates two capsule collaborations with La Paz and Cockpit USA for an unexpected contrast of styles that find harmony in astute design. 

Kinfolk’s Good Times International release for AW16 draws inspiration from the terrifying and gritty play land of 1970’s New York, celebrating the fever pitch of culture and expression that would define the city’s future. The collection utilizes a muted yet crisp color palate that stays very true to New York classic fall imageries, creating a cohesive and functional range of garments that can be dressed both up and down. Key pieces fronting the collection include: the B10 Bomber jacket, a classic reenvisioned for today’s smart dresser; the Aspen Fleece, a hybrid item inspired by an oversize rugby shirt and the classic Patagonia pullover; and the Baltimore four-pocket jacket, inspired by a vintage military piece found during the design process, and is the perfect mix of a CPO military overshirt and a cotton coach jacket. The Kinfolk FW16 collection marks a come back to classic American sportswear that blends perfectly with the 70’s New York storyline. 

Born in 2008 as a collective from New York, Los Angeles and Tokyo, Kinfolk initiatives grow from the range of locations the brand has established: the communal design studio in Brooklyn’s Williamsburg, Kinfolk 90; their culinary and cocktail nightspot in Tokyo, Kinfolk Lounge; the bar and cocktail club that has grown into a multiuse creative space, Kinfolk 94; and, of course, The Kinfolk Store that has become one of the New York City’s most notable menswear boutiques.  Kinfolk apparel is available at their flagship storefront at 94 Wythe Avenue Brooklyn, NY, as well as American Rag in LA and select retailers in Tokyo and London.

 

KinfolkLife.com

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Project Cobalt's SS15 Collection

Project Cobalt Inspired by a cool spring day in Brooklyn, Project Cobalt’s inaugural collection was conceived and created by an eclectic group of New York designers who are part of the Craft Class team: Olu Alege and Edgar Garrido of Street Level Culture; Alexandra Kennedy, Samantha Giordano of Dolores Haze; and Drew Villani of Dreu. Though hailing from a range of background but finding unity in a common ethos: beautifully simple clothing inspired by traditional silhouettes employing modern details and trims. The intent was to present Project Cobalt's SS15 Collection as androgynous and versatile; the perfect unisex collection drawn from a deep consideration of fashion, form and function.

Project Cobalt Inspired by a cool spring day in Brooklyn, Project Cobalt’s inaugural collection was conceived and created by an eclectic group of New York designers who are part of the Craft Class team: Olu Alege and Edgar Garrido of Street Level Culture; Alexandra Kennedy, Samantha Giordano of Dolores Haze; and Drew Villani of Dreu. Though hailing from a range of background but finding unity in a common ethos: beautifully simple clothing inspired by traditional silhouettes employing modern details and trims. The intent was to present Project Cobalt's SS15 Collection as androgynous and versatile; the perfect unisex collection drawn from a deep consideration of fashion, form and function.

Subtle and refined yet bold and confident, Project Cobalt’s first season is original – remarkably on trend while following no trends. Standout outerwear classics like the topcoat and bomber jacket have been reinvented and brought to life by lighter spring fabrics and a washed-out tonal color palette. Wardrobe staples such as the dress short encourage a new respect and inspired style for basics, constructed from a light-weight worsted wool blend that allows the slight detailing of measured cuff and extended rear-pocket tab closure to create sophistication in simplicity.

VOCAL undertook the development of all supporting and amplification materials to introduce Project Cobalt's SS15 Collection, build brand noise and drive ecommerce traffic. The initial offline experience for key influencers, media and bloggers was an exclusive launch party at the newoned Reed Space in Manhattan's Lower East Side.

 

Style.ProjectCobalt.com

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Jason Scott

Jason Scott opened his first store in New York City's West Village in 2016. While most brands were focusing on e-commerce, Jason wanted to open a small store in the neighborhood where people could come in and touch the clothes, talk to the sales specialists and focus on customer experience. Jason quickly developed a cult following which was apparent when one of his loyal customers, Harrison Ford, insisted upon wearing his own favorite Jason Scott t-shirt for the cover of GQ.

Since its launch in 2013, Jason Scott has differentiated itself from other menswear brands by combining an everyday, casual sensibility with expert tailoring, luxurious fabrics and attention to detail. 

Inspired by a desire to redefine contemporary menswear, designer Jason Mandler left his job at a top Los Angeles film and talent agency and - with no prior training in fashion - began crafting wearable pieces that reflect a modern, timeless attitude.  Mandler spent the next two years studying fabrics, working with tailors, and creating flawlessly fitting garments with an emphasis on form, function and process. 

It's this core philosophy that has enabled Jason Scott to go from his signature crew t-shirt to a full range of men’s ready to wear clothing.  Each piece, whether a simple V-neck tee or classic varsity jacket, reflects an effortlessly cool sensibility for the urban lifestyle – be it in the streets of New York, on the West Coast, or in Mandler’s native Chicago. 

Luxuriously understated and infinitely wearable, the Jason Scott brand embodies the basis of Mandler’s vision, and the quest which he continues today: emphasizing high quality fabric, superior construction and the perfect fit with a handmade feel.

 

JasonScottClothing.com

 
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SIMON x Refinery29

VOCAL presented The Shopping Blocks premiere at Woodbury Common Premium Outlets with notable New York City bloggers, fashion editors and key industry influencers arriving via limousine after enjoying a VIP brunch at The Musket Room in Nolita. Attendees were granted an exclusive look at the one-of-a-kind shopping experience before leaving New York to visit a new state each month. This launch by VOCAL landed nearly 12 million impressions in outlets such as College Candy, Complex, Latina Magazine, Racked and W magazine.    

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Simon is the brand behind the brands you love as leaders in retail real estate around the globe. Inspired by the millennial fashion-savvy approach to shopping, Simon partnered with style experts Refinery 29 to rebrand their universal shopping experience. As part of that rebrand came the Shopping Block – a migratory series of pop-ups offering wares from independent designers and DIY stations, as well as onsite stylists and artists.  

VOCAL presented The Shopping Blocks premiere at Woodbury Common Premium Outlets with notable New York City bloggers, fashion editors and key industry influencers arriving via limousine after enjoying a VIP brunch at The Musket Room in Nolita. Attendees were granted an exclusive look at the one-of-a-kind shopping experience before leaving New York to visit a new state each month. This launch by VOCAL landed nearly 12 million impressions in outlets such as College Candy, Complex, Latina Magazine, Racked and W magazine.    

Simon.com

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Introducing: MAN WOMAN

MAN and WOMAN fashion trade shows are dedicated to building a well-edited community of brands from around the globe, each with their own unique identity and determined purpose; all together offering an unparalleled industry perspective on quality over quantity.

MAN and WOMAN fashion trade shows are dedicated to building a well-edited community of brands from around the globe, each with their own unique identity and determined purpose; all together offering an unparalleled industry perspective on quality over quantity.

From the humble introduction of MAN in January 2012 and WOMAN in October of that year, the shows welcomed an array of key media from GQ and Monocle to i–D & Selectisim. With an emphasis on exposure to key media, MAN / WOMAN remain devoted to offering their brands a welcomed introduction to the right cultivated buyers, from large scale department stores to independent, off-the-beaten-path boutiques. MAN / WOMAN are first and foremost a place to connect an inspiring community and do business. 

VOCAL handles all brand and event marketing and media relations for MAN and WOMAN. By establishing strong relationships with media and press such as Monocle, WGSN, and Hypebeast, MAN / WOMAN has established itself as one of the most productive trade shows to attend in the key cities of New York, Paris and Tokyo. 

 

Man-Woman.co

 

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Pantone Colorwear on the Streets of NYC

For the launch of the Pantone Colorwear clothing line, VOCAL enlisted a young and vibrant team to hit the streets during New York Fashion Week to actively promote the opening of a dedicated popup shop in the city's fashionable Meatpacking Distric.

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For the launch of the Pantone Colorwear clothing line, VOCAL enlisted a young and vibrant team to hit the streets during New York Fashion Week to actively promote the opening of a dedicated popup shop in the city's fashionable Meatpacking Distric. Donned in clean, white painters coveralls, each member carried a bouquet of helium balloons of a classic Pantone color, with one representing the recently announced Color of the Year – Radiant Orchid. Responding the the inevitable inquiries from a curious and cheered public, they passed out invitations to visit the Pantone store and receive an exclusive gift with purchase.

Beginning at the Lincoln Center for the week's biggest fashion shows, the team engaged with arriving notables, media, bloggers and designers as they made their way through the awaiting crowd of paparazzi. From here, they ambled through the city, stopping for photo opportunities with locals in Central Park, mixing with tourists in Times Square, mingling with locals down Broadway and finally into the stone streets of the Meatpacking District where the evening festivities for NYFW were underway.

For all media inquiries contact VOCAL.  

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Pantone Colorwear Popup Store

A direct reflection of the modern philosophy of design, Pantone Colorwear thoughtfully combines emotion and functionality to invoke a feeling of empowered style aligned with comfortable usability. Taking the staples of every man’s wardrobe – tees, tanks, pants, shorts, and sweaters – the collection presents a sophisticated twist of basics in an elegant contemporary style. Each collection is Pantone color coded with the season’s mood and feel in mind, with each selected color evoking specific emotions and adjectives associated to each color.

A direct reflection of the modern philosophy of design, Pantone Colorwear thoughtfully combines emotion and functionality to invoke a feeling of empowered style aligned with comfortable usability. Taking the staples of every man’s wardrobe – tees, tanks, pants, shorts, and sweaters – the collection presents a sophisticated twist of basics in an elegant contemporary style. Each collection is Pantone color coded with the season’s mood and feel in mind, with each selected color evoking specific emotions and adjectives associated to each color.

To celebrate this union of fashion and color, VOCAL hosted an exclusive store launch event, complete with a classic ribbon-cutting ceremony performed by Scoop NYC CEO. Extending to a block takeover in partnership with the Standard Hotel, festivities continued at the ice-skating rink awash in Pantone’s Color Of The Year. As part of the lead-up campaign, VOCAL brought a splash of color to the streets of New York City with a street team, each dressed in a blank white carrying a balloon bouquet representing the palette of this season’s Pantone Colorwear range.

 

PantoneColorwear.com

For all media inquiries contact VOCAL.  

Pantone Colorwear
 
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A British Tailoring Icon Interpreted

To celebrate the arrival of Hardy Amies in the US, three pivotal members of the menswear community have been selected to curate the introduction of the FW14 collection, each interpreting the various lifestyles that a Hardy Amies man lives. Styled by Tommy Fazio, Julie Ragolia and Justin Livingston respectively over this three-day installation, guests will gain insight into the sophisticated compatibility and applicability of Hardy Amies – both the man, and the attire.

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Hardy Amies produces modern and stylish menswear without being overtly designed. Hailing from London’s storied Savile Row, Hardy Amies embodies a long practice of bespoke menswear, and balances the worlds of tailored and casual styles. Their pieces reflect the philosophy of Sir Hardy himself, the innovative designer the brand is named for: “A man should look as if he had bought his clothes with intelligence, put them on with care and then forgotten all about them.”

VOCAL presented the brands US debut by hosting a unique presentation of their AW14 collection. The event was held at THE TENTS @ Project in Las Vegas, a focused platform for designer and luxury, contemporary men's and dual-gender labels. To create a bespoke experience, VOCAL curated three style influencers to interpret the collection and merchandise accordingly on each of the event days. The three notables included Fashion Director of Man of The World, Julie Ragolia; President of Project, Tommy Fazio; and coveted fashion blogger Justin Livingston of Scout Sixteen.

Esteemed press contributors responded positively to the exclusive showcase, resulting in coverage in such publications as GQ, Vanity Fair, Man of the World, and DETAILS, and winner of #BloggerProject’s BEST OF THE TENTS award for Las Vegas AW 2014.

For all media inquiries contact VOCAL.  

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Hardy Amies Installation – The Tents @ Project, FW14

Revered by the sartorially minded as “the godfather of men’s fashion”, Hardy Amies was a tailoring visionary whose legacy and impact on smart menswear endures as the touchstone for informed male style. To celebrate the arrival of Hardy Amies in the US, three pivotal members of the menswear community have been selected to curate the introduction of the FW14 collection, each interpreting the various lifestyles that a Hardy Amies man lives. Styled by Tommy Fazio, Julie Ragolia and Justin Livingston respectively over this three-day installation, guests will gain insight into the sophisticated compatibility and applicability of Hardy Amies – both the man, and the attire.

 

CURATORS   

Tommy Fazio – As the President & Fashion Director of PROJECT, few have the opportunity to personally witness and influence the direction of contemporary haute menswear. Having been Fashion Director at Nordstrom, Bergdorf Goodman and Nieman Marcus, as well as through executive positions with Simon Spurr and Calvin Klein, his vision for a live editorial show concept that allows visitors to “see what the world will be wearing” brings a unique perspective in styling the men of Hardy Amies. While tempted to go country with his styling, Tommy’s interpretation of the Fall /Winter collection is in its compatibility with a New York metropolitan scene. “Style to me is about individuality and the expression of one’s inner self – something you’re born with, nurture and die with. The Hardy Amies man is intelligent, he is sophisticated, he is worldly, he is a traveler, he is someone who really embodies style.”

Julie Ragolia – As Fashion Director for today’s leading male life and style reference publication Man of the World, Julie is constantly immersed in all aspects of timeless, iconic men’s style. Herself a confident reference of strong and individual style, this native New Yorker finds great inspiration in working with menswear which, existing within restrictions that act much like a set formula, allows the creation of something unique from one’s personal ingenuity through style. Named “One of the top 25 best-dressed New Yorkers” by Page Six, Julie is called upon to style a host of notables and celebrities; among them are David Beckham, Sean Combs, Jimmy Fallon, Colin Farrel, 50 Cent and Vincent Gallo. In styling the men of Hardy Amies, Julie pictured a rugged gentleman adventuring through many parts of the world - what would a man of the world wear within this collection, and what would he want to take with him from one journey to the next?

Justin Livingston – As the founder and creative visionary behind the New York-based men’s lifestyle and fashion blog Scout Sixteen, Justin’s daily witness to the diversity of today’s discerning male provides a well-rounded and firmly grounded approach to interpreting the men of Hardy Amies. “I think the best part about the Hardy Amies collection is that it’s very much an everyday guy, and the looks that I have created are a combination of my style: both casual and classic. You can have a couple of pieces from the collection and have a full wardrobe.” As a personable man of today that loves whisky, good times and bulldogs, Justin believes that style is very much a visually disruptive confidence: “Style is something that is innate; I don’t think it can be purchased, you can’t teach it. It has to blossom from within.” 

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