Pantone Colorwear Popup Store by VOCAL

A direct reflection of the modern philosophy of design, Pantone Colorwear thoughtfully combines emotion and functionality to invoke a feeling of empowered style aligned with comfortable usability. Taking the staples of every man’s wardrobe – tees, tanks, pants, shorts, and sweaters – the collection presents a sophisticated twist of basics in an elegant contemporary style. Each collection is Pantone color coded with the season’s mood and feel in mind, with each selected color evoking specific emotions and adjectives associated to each color.

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#SaveTheDate: Pantone Colorwear X Scoop NYC Popup Shop by VOCAL

Pantone, the world’s most revered and influential brand in color, is launching it’s own apparel line for Spring/Summer 2014: Pantone Colorwear. Made in Europe and executed in the United States under Empire & Branch, this modern sportswear is targeted at the male that appreciates classic style and vibrant color, this collection epitomizes the new basic – minimal yet all about the details.

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