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The VOCAL Times: Pallete of Flavors

While the psychological linking of foods to colors may not be revolutionary, such a pairing of brand and concept could not be more suited. Their long and intimate history with the emotions associated with mood and taste has allowed the Pantone Café to create a menu that paints the perfect picture of the foods it presents.

Pantone Cafe

The name Pantone has become synonymous with color, and is today the worldwide standard language for color communication. From the Color Matching System developed in 1963, to the Pantone Universe creative licensing arm and recent Pantone Colorwear apparel launch, their consistency in inventing and maintaining relevance as a color authority has led to a new endeavor to spice up their mix: the Pantone Café. Designed by the architect Michel Penneman – also creator of the acclaimed Pantone Hotel in Brussels, Belgium – the Pantone Cube that houses the seasonal pop-up café was creatively constructed from a shipping container to resemble a giant Pantone color reference card.

While the psychological linking of foods to colors may not be revolutionary, such a pairing of brand and concept could not be more suited. Their long and intimate history with the emotions associated with mood and taste has allowed the Pantone Café to create a menu that paints the perfect picture of the foods it presents.

Pantone Café, Grimaldi Forum, 10 Av. Princesse Grace, 98000 Monaco

Pantone Cafe
 
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Pantone Colorwear on the Streets of NYC

For the launch of the Pantone Colorwear clothing line, VOCAL enlisted a young and vibrant team to hit the streets during New York Fashion Week to actively promote the opening of a dedicated popup shop in the city's fashionable Meatpacking Distric.

PantoneColorwear_VOCALnyc_07.jpg

For the launch of the Pantone Colorwear clothing line, VOCAL enlisted a young and vibrant team to hit the streets during New York Fashion Week to actively promote the opening of a dedicated popup shop in the city's fashionable Meatpacking Distric. Donned in clean, white painters coveralls, each member carried a bouquet of helium balloons of a classic Pantone color, with one representing the recently announced Color of the Year – Radiant Orchid. Responding the the inevitable inquiries from a curious and cheered public, they passed out invitations to visit the Pantone store and receive an exclusive gift with purchase.

Beginning at the Lincoln Center for the week's biggest fashion shows, the team engaged with arriving notables, media, bloggers and designers as they made their way through the awaiting crowd of paparazzi. From here, they ambled through the city, stopping for photo opportunities with locals in Central Park, mixing with tourists in Times Square, mingling with locals down Broadway and finally into the stone streets of the Meatpacking District where the evening festivities for NYFW were underway.

For all media inquiries contact VOCAL.  

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Pantone Colorwear Popup Store

A direct reflection of the modern philosophy of design, Pantone Colorwear thoughtfully combines emotion and functionality to invoke a feeling of empowered style aligned with comfortable usability. Taking the staples of every man’s wardrobe – tees, tanks, pants, shorts, and sweaters – the collection presents a sophisticated twist of basics in an elegant contemporary style. Each collection is Pantone color coded with the season’s mood and feel in mind, with each selected color evoking specific emotions and adjectives associated to each color.

A direct reflection of the modern philosophy of design, Pantone Colorwear thoughtfully combines emotion and functionality to invoke a feeling of empowered style aligned with comfortable usability. Taking the staples of every man’s wardrobe – tees, tanks, pants, shorts, and sweaters – the collection presents a sophisticated twist of basics in an elegant contemporary style. Each collection is Pantone color coded with the season’s mood and feel in mind, with each selected color evoking specific emotions and adjectives associated to each color.

To celebrate this union of fashion and color, VOCAL hosted an exclusive store launch event, complete with a classic ribbon-cutting ceremony performed by Scoop NYC CEO. Extending to a block takeover in partnership with the Standard Hotel, festivities continued at the ice-skating rink awash in Pantone’s Color Of The Year. As part of the lead-up campaign, VOCAL brought a splash of color to the streets of New York City with a street team, each dressed in a blank white carrying a balloon bouquet representing the palette of this season’s Pantone Colorwear range.

 

PantoneColorwear.com

For all media inquiries contact VOCAL.  

Pantone Colorwear
 
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Fashion, Lifestyle, Entertainment VOCAL Fashion, Lifestyle, Entertainment VOCAL

#SaveTheDate: Pantone Colorwear X Scoop NYC Popup Shop

Pantone, the world’s most revered and influential brand in color, is launching it’s own apparel line for Spring/Summer 2014: Pantone Colorwear. Made in Europe and executed in the United States under Empire & Branch, this modern sportswear is targeted at the male that appreciates classic style and vibrant color, this collection epitomizes the new basic – minimal yet all about the details.

Pantone Colorwear x Scoop NYC

Pantone, the world’s most revered and influential brand in color, is very proud to unveil their sportswear collection, Pantone Colorwear, at the New York City popup store in partnership with Scoop NYC, opening February 7th. As confidently stylish sportswear designed from an informed understanding of color, each piece within the collection embodies its respective color personality and corresponding color emotions. To compliment the new Pantone Colorwear collection itself, the prestigious architectural agency Humbert & Poyet of France designed an engaging store experience that transports the visitor deep into the world of color.

To celebrate this unison of fashion and color, Pantone is hosting an exclusive store launch event on Tuesday February 11th, complete with a classic ribbon-cutting ceremony performed by Scoop NYC CEO at 7pm. Extending to a block takeover in partnership with The Standard Hotel, festivities will continue at the ice-skating rink awash in Pantone’s Color Of The Year. As part of the lead-up campaign, a team of Pantone ambassadors is bringing a splash of color to the streets of New York City, each with a balloon bouquet representing the palette of this season’s Pantone Colorwear range.

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