VOCAL presented The Shopping Blocks premiere at Woodbury Common Premium Outlets with notable New York City bloggers, fashion editors and key industry influencers arriving via limousine after enjoying a VIP brunch at The Musket Room in Nolita. Attendees were granted an exclusive look at the one-of-a-kind shopping experience before leaving New York to visit a new state each month. This launch by VOCAL landed nearly 12 million impressions in outlets such as College Candy, Complex, Latina Magazine, Racked and W magazine.