Simon Malls

More in Store with SIMON by VOCAL

As the global leader in retail real estate, Simon has revolutionized the shopping experience with a new approach to customer engagement. Having rebranded to establish itself as an innovator that speaks not through it’s list of storefronts but directly to the people, Simon has created an invaluable relationship with the modern consumer that genuinely addresses their ever-changing tastes and expectations.

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SIMON x Refinery29 by VOCAL

VOCAL presented The Shopping Blocks premiere at Woodbury Common Premium Outlets with notable New York City bloggers, fashion editors and key industry influencers arriving via limousine after enjoying a VIP brunch at The Musket Room in Nolita. Attendees were granted an exclusive look at the one-of-a-kind shopping experience before leaving New York to visit a new state each month. This launch by VOCAL landed nearly 12 million impressions in outlets such as College Candy, Complex, Latina Magazine, Racked and W magazine.    

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SIMON Malls Rebrands to Relaunch Nationwide by VOCAL

SIMON, the brand behind the brands you love, has revamped the underlying concept of their national shopping center portfolio to become a physical community that brings to reality the virtual connectedness of the online world. A newly invigorated visual identity communicates their commitment to uniting the world of retail experiences; from a stylized “S” comes a representation of infinity, continuation and an ongoing connection between their vast assortment of shopping mall centers to create a community throughout this dispersed nation.

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