More in Store with SIMON

Evolving a Dated Retail Concept into an Inspiring Centerpiece for Community and the Modern Lifestyle  

As the global leader in retail real estate, Simon has revolutionized the shopping experience with a new approach to customer engagement. Having rebranded to establish itself as an innovator that speaks not through it’s list of storefronts but directly to the people, Simon has created an invaluable relationship with the modern consumer that genuinely addresses their ever-changing tastes and expectations.

Evolving the traditional shopping mall that continues as a fundamental hub of community, Simon has developed an extensive program of innovative experiences across the spectrum of lifestyle interests.

“One of the great pleasures of our community role is the challenge of developing a lifestyle destination that remains a valuable and relevant contributor to the communities that are a part of,” informs Chidi Achara, SVP and Global Creative Director at Simon. “As a result Simon is now more than just a host for retail opportunities, offering it’s visitors a rich program of experiences in partnership with the country’s top media platforms.”

Finding immense success after its inaugural season that garnered more than 250 million media impressions, The Shopping Block has now grown into the Style Festival, continuing in collaboration with the renowned online fashion curator Refinery29. As an experiential fashion marketplace inspired by the millennial approach to shopping, this event series will transform malls across the country in summer festival experiences that include fashion stages, beauty bars and live music performances.

In partnership with style-maven magazines Glamour and GQ, Lookbook Live takes place at various Simon malls across the country at which visitors can enjoy one-on-one styling sessions, beauty tutorials and exclusive giveaways. The result of Lookbook Live is a seasonal trend book and how-to guide printed in both publications. To wrap the year in conjunction with the fashion and lifestyle bible Vogue, a one-of-a-kind Holiday gift guide is developed every year for their December issue that highlights the most inspiring and creative items available at Simon retailers.

Taking the curated lifestyle home, Simon is aligning with today’s most innovative interior designers to inspire intelligent transformations of living spaces, from small apartments and offices to homes and outdoor areas – all guided by on-site installations and online insight and before-and-after editorial. To compliment this aesthetic refinement is a unique culinary program through which notable food bloggers and celebrity chefs develop recipes in the kitchens of Simon-based restaurants, also supported by exciting instructional content. This enriched lifestyle concept has now grown to include the community in the most intimate of ways, with integrated destination hotels and luxury residential apartments.

Local retail centers have been the center of commerce and community activity for more than half a century, however today’s consumer – particularly our youth – find a disconnect between the lives they live online and the opportunities presented to them in their local environments. Uniting these experiences creates real meaning and actualizes the lifestyle one aspires to, which can now be found at Simon.

For more information visit www.Simon.com. For all media inquiries contact VOCAL.  

SIMON Malls Celebrates 20 Years

As the global leader in retail real estate, Simon has revolutionized the shopping experience with a new approach to customer engagement. Having rebranded to establish itself as an innovator that speaks not through it’s list of storefronts but directly to the people, Simon has created an invaluable relationship with the modern consumer that genuinely addresses their ever-changing tastes and expectations.  

Evolving the traditional shopping mall that continues as a fundamental hub of community, Simon has developed an extensive program of innovative experiences across the spectrum of lifestyle interests.  “One of the great pleasures of our community role is the challenge of developing a lifestyle destination that remains a valuable and relevant contributor to the communities that are a part of,” informs Chidi Achara, SVP and Global Creative Director at Simon. “As a result Simon is now more than just a host for retail opportunities, offering it’s visitors a rich program of experiences in partnership with the country’s top media platforms.”

Simon.com

For all media inquiries contact VOCAL.  

SIMON x Refinery29

Simon is the brand behind the brands you love as leaders in retail real estate around the globe. Inspired by the millennial fashion-savvy approach to shopping, Simon partnered with style experts Refinery 29 to rebrand their universal shopping experience. As part of that rebrand came the Shopping Block – a migratory series of pop-ups offering wares from independent designers and DIY stations, as well as onsite stylists and artists.  

VOCAL presented The Shopping Blocks premiere at Woodbury Common Premium Outlets with notable New York City bloggers, fashion editors and key industry influencers arriving via limousine after enjoying a VIP brunch at The Musket Room in Nolita. Attendees were granted an exclusive look at the one-of-a-kind shopping experience before leaving New York to visit a new state each month. This launch by VOCAL landed nearly 12 million impressions in outlets such as College Candy, Complex, Latina Magazine, Racked and W magazine.    

Simon.com

SIMON Malls Rebrands to Relaunch Nationwide

Access And Aspiration Becomes Relevant And Possible For All.

 

SIMON, the brand behind the brands you love, has revamped the underlying concept of their national shopping center portfolio to become a physical community that brings to reality the virtual connectedness of the online world. A newly invigorated visual identity communicates their commitment to uniting the world of retail experiences; from a stylized “S” comes a representation of infinity, continuation and an ongoing connection between their vast assortment of shopping mall centers to create a community throughout this dispersed nation.

As the global leader in retail real estate ownership, management and development, Simon Property Group owns and operates over 325 locations, each becoming an indispensible destination and lifestyle reference for the local community. SIMON properties are the intersection where the disparate aspects of the modern lifestyle meet, bringing together the fashion, the outdoors and the technological. With the world's leading and most revered brands under SIMON's roof, SIMON becomes the voice of authority in relevant cultural conversation.

“It’s with great pleasure that we reveal the next generation of shopping malls through this rebranding and repositioning of SIMON”, says Chairman and Chief Executive Officer David Simon. “Today’s social landscape is saturated with information and opportunity, and it’s an honor to be able to contribute real and relevant value within that landscape.”

With an inspiringly visionary approach to adapting the shopping center experience to a fast-changing world distracted by online possibility, SIMON introduces a world of opportunity that keeps pace with the virtual. The shared nation-wide community that SIMON brings together comes to life through a rich program of experiential and social engagement, both within each mall and beyond to become the life of this new community.

For more information visit www.simon.com.  For all media inquiries contact VOCAL.