#SelfCare now for all operating systems, including your own.

The app to harmonize your hectic lifestyle is now available on Google Play.

Just six weeks after its immensely successful launch for iPhone that placed it in the Top 50 free games in the App Store, today #SelfCare hits the Google Play store for Android devices. Developed by the team at TRU LUV, #SelfCare’s playful innovations to digitally engage and personally disconnect are changing the game of mindfulness.

With our lifestyle technologies overwhelming our reality, more of us are choosing to find a rare moment to shut off with a yoga or meditation class. #SelfCare flips the script, empowering your phone to become your tool and guide to finding quick calm any time. As you stay in your virtual bed all day surrounded by your favorite gentle things, you select calming tasks that generate simple satisfaction and uncomplicated harmony. Unlike traditional games that get increasingly more stressful as you progress, the #SelfCare interactions begin disorderly and awkward and become more orderly and satisfying with the simple goal of feeling better.

“We have a love-hate relationship with our phones, and often feel stressed and manipulated by them,” inform #SelfCare co-creators Eve Thomas and Brie Code. “We want to create experiences that doesn’t waste our time and that truly leave us feeling relaxed and invigorated and more ready for life.” 

Further enhancing your #SelfCare experience is the ability personalize your virtual sanctuary with unique additions contributed by guest artists working in themes of self-care, updating your space to reflect the evolution of your goals and outlook. The more time you spend on yourself, the more self-care techniques are unlocked for a deeper and more impactful practice. This Android release of #SelfCAre coincides with the introduction of a new in-app minigame in which you tend to your bedside plant and heal the discolored spots on its leaves.

To develop #SelfCare upon an evidence-based foundation, the team collaborated with research advisor Dr. Isabela Granic — creator of the renowned anxiety-reducing children’s game MindLight, Professor and Chair of Developmental Psychopathology at Radboud University in the Netherlands, and Director at Games for Emotional and Mental Health Lab.

Download #SelfCare on Google Play or the App Store.

For more information visit TRULUV.ai. 

For all media inquiries contact VOCAL.  

A Virtual Experience to Calm Your Reality

TRU LUV launches #SelfCare, the app to harmonize your hectic lifestyle.

Today the innovative developers of therapeutic technologies at TRU LUV released their latest digital companion #SelfCare, a game-like app that allows you to reset, recharge and reemerge anew. In this world ruled by digital overload, TRU LUV takes your phone past being a tool for personal betterment and onto providing a truly restorative immersive experience — one that replaces mindless scrolling with mindful intention.

“#SelfCare is an antidote to a stressful world and a phone full of bad news, FOMO, and more stress,” say co-creators Brie Code and Eve Thomas. “For 3-5 minutes you can escape to a calm and soothing room, do some relaxing, meditative tasks, and return to your life refreshed and ready to face your stresses.”

The setting for #SelfCare is as simple as the process: Let’s stay in bed all day. In your virtual bedroom, surrounded by your favorite gentle things, you select calming tasks that generate simple satisfaction and uncomplicated harmony. Awaken your slumbering cat and give it some deserved affection, sort your laundry by color, indulge in a tarot card reading, or nurture your favorite plant. It’s your safe, comfortable space where you give yourself permission to feel better.

Unlike traditional games that get increasingly more stressful as you progress, the #SelfCare interactions begin disorderly and awkward and become more orderly and satisfying. There are no levels of difficulty, no winning, and no losing. The goal is simple: To feel better.

To build #SelfCare upon a solid, evidence-based foundation, the team collaborated with research advisor Dr. Isabela Granic — creator of the renowned anxiety-reducing children’s game MindLight, Professor and Chair of Developmental Psychopathology at Radboud University in the Netherlands, and Director of the Games for Emotional and Mental Health Lab. “It’s the marriage of science and design that is the game changer,” says Dr. Granic. “Ultimately, it’s that science-design integration that will motivate people to take control of their own emotional resilience, building self-care practices that prevent the development of anxiety and depression while also promoting general well-being.” 

As your #SelfCare experience progresses you can personalize your virtual sanctuary with unique additions contributed by guest artists working in themes of self-care, updating your space to reflect the evolution of your goals and outlook. The more time you spend on yourself, the more self-care techniques are unlocked for a deeper and more impactful practice.

Download #SelfCare in the iPhone App Store.

For more information visit TruLuv.ai. 

For all media inquiries contact VOCAL.  

Introducing: Vyayama

BRINGING BEAUTY TO THE MOVEMENT OF LIFE

Vyayama Launches Lifestyle Brand with Conscious Yoga Wear Collection That Aligns Practice and Style.

Balancing style and sustainability, Vyayama is a new lifestyle brand that brings the energies of the natural world into reimagined everyday products for the body, mind and home. Launching today as the first in a program of releases: a limited yoga wear line for the empowered female that brings a new understanding of mindful luxury to performance apparel, complimenting custom-made natural fabrics with unique, contemporary design to translate the essence of yoga into refined and effortless style.   

Within the fast-paced lifestyle of New York City, Vyamama (pronounced “vai-ah-mah”) was born from a collective of young professionals that find balance in yoga but felt a lack of harmony between the mindfulness of their practice and available apparel. Just as yoga draws upon natural energy to renew mind, body and spirit, Vyamama yoga wear is constructed from natural fibers that are kind to both skin and soul. Carefully selected fabrics from Europe’s premiere toxin-free producers create a conscious collection that aligns with your practice and commitment to your intention. 

Paragraph on pieces – please provide list of key items, along with detailing and noteworthy talking points. This should push the style aspect of the clothing, with mention of fabrics.

More than simply a pursuit of fitness and wellbeing, yoga elevates personal perspective and performance. With this understanding contributing to the Vyamama philosophy, their new collection of conscious yoga wear brings the fulfilling balance of practice to the wardrobe and sets the scene for their comprehensive lifestyle collections to come.

Vyayama is available through their online community portal and at select retailers worldwide. For more information visit Vyayama.com.

For all media inquiries contact VOCAL.  

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TINY EMPIRE Juice Cleanse

A TINY CLEANSE 

Modern life takes its toll on the body and the mind. But thereʼs no reason to stop burning the candle at both ends; at least, not entirely. A short remedial cleanse is enough to put a bounce back in your step and a smile back on your face. Tailored to the most common ailments of todayʼs New Yorker, each Tiny Juice Cleanse of raw organic fruits, vegetables, boosters and herbal tinctures addresses a specific range of issues that energize the body and reinvigorate the mind.

TINY HOUSEKEEPER (cleanse #1)

Itʼs all too easy to allow the good intentions to remain just that while grabbing a slice on your way to evening drinks, only to sleep through the alarm and skip your morning run. Make your good intentions positive actions with the Tiny Housekeeper cleanse, cleansing the way for more productive days ahead.

Intensity:              Beginner

Intention:              Rest, Restore, Revive

Price:                   $61

Daily Program:     Aloe shot, Juice #1, Chia Oatmeal or Acai Bowl, Juice #2 or Juice #4, Kale Salad (two selections), Juice #5, Almond Milk (regular or spiced).

TINY OVERHAUL (cleanse #2)

As the original Tiny Empire juice cleanse, this one remains our personal favorite. Simple enough to manage within a hectic schedule, The Tiny Overhaul is a more intense cleanse to allow moderate detoxification while minimizing the side effects encountered with a deeper cleanse. For those confident in their commitment to a juice cleanse, but concerned about an ever-full inbox, the Tiny Overhaul is for you.

Intensity:              Intermediate

Intention:              Nourish, Energize, Invigorate

Price:                   $57

Daily Program:     Aloe Shot, Juice #1, Juice #2, Juice #3, Juice #4,Juice #5, Almond Milk (regular or spiced)

TINY EMPIRE STRIKES BACK (cleanse #3)

The tiny empire that is your body is governed by the nutrients and maintenance that you provide. As the more intense of the three Tiny Juice Cleanses, this program allows your digestive, immune and lymphatic systems to strike back against the effects of our synthetic world to achieve homeostatic harmony.

Intensity:              Advanced

Intention:              Detoxify, Heal, Balance

Price:                   $52

Daily Program:     Aloe Shot, Chlorella Shot (or possible shot choice - explain) Juice #2, Juice #3, Juice #4, Juice #11, Almond Milk (regular or spiced)

FOUNDATIONS & FUNCTIONS

Diet and nutrition is like everything else in life: you get out what you put in. An opportunistic diet based around processed foods and quick snacks not only deprives your body of essential nutrients, but far worse, introduces a range of synthetic and toxic substances that require proactive metabolic removal from your system. Over time, as intake exceeds your bodyʼs ability to keep the system clean, these substances accumulate and impede biological function. While the most common effects include fatigue and lethargy, more severely a prolonged poor diet can lead to chronic illness and disease.

A juice cleanse creates a healthier system in two ways. First, it restricts your personal diet to natural foods that provide your body with the vitamins, minerals and enzymes required for healthy function. Second, and of prime importance, this cleanse period gives your system some much-needed rest, allowing attention to be given to the processing and removal of toxins residing in muscles, tissues and organs. The result is a tuned machine that can better cleanse itself moving forward.

PROCESS & PREPARATION

As with a happy hour, a juice cleanse can have some next-day effects that arenʼt as originally intended. The cleansing of accumulated toxins causes a switch in metabolic process that prioritizes essential function over performance. Many people experience initial fatigue, reduced alertness, mild headaches or a decline in motivation. Although not common to everyone, your motivation is the resulting mental clarity, biological health, increases energy and glowing complexion.

To make your juice cleanse the success you expect, give some thought to the following.

Rope in a Friend

Not only will the personal support make the process easier, but everythingʼs more fun with your buddies.

Hit the Ground Running

Take a few days to get into a consistent routine while still in familiar territory. Better still, start a few days early with a focus on non-processed foods and beverages.

Make Your Excuses

Your body needs rest for optimum performance, and even more rest for reparation. Inform your gang that you wonʼt make it to that party next Wednesday.

Decaffeinate

Cutting out the coffee prior to starting your juice cleanse not only gives you a head start, but breaks that habit you will be refraining from during your cleanse days.

That Little Something

All good deeds deserve to go unpunished. Decide on a personal reward for your cleanse dedication, then go get it.

TINY TIPS

Liquid Life

Drinking at least half a gallon of water each day facilitates the removal of toxins through the bodyʼs natural waste systems. Add a freshly-squeezed lemon to flavor your water and give your immune system a boost.

Rest & Recover

A good nightʼs sleep does wonders for the body. Taking a break from exercise for the days of your juice cleanse will further allow your body to prioritize the recovery process of detoxifying.

Sweat it Out

Take advantage of that trial gym membership and hit the steam room. Sweat is another of bodyʼs waste elimination pathways and an ideal way to increase the rejuvenating effects of your juice cleanse.

Body Brush

The use of a dry body brush stimulates the circulation and increases the effectiveness of the lymphatic system. While dry brushing has the obvious effect of smoothing skin, it has also been shown to improve digestion and kidney function.

Ease Out

For the days following your juice cleanse, or for as long as possible, keep your diet centered around fresh fruits and raw salads, and avoid dairy products.

TINY EMPIRE Introduces Small-Batch Juice Cleanse Program

A Fresh and Easy Step to Better Living.

Brooklyn-based organic juicers Tiny Empire are proud to offer their newly conceived cleanse program. With three program options containing a liquid myriad of flavor combinations, each Tiny Juice Cleanse is a naturally delicious way to give your body some well-deserved respite.

Each cleanse program is comprised of a preselected assortment of functionally specific juice blends. Taken in any order, they work together to thoroughly nurture healthy bodily systems and bolster biological functions. While primarily intended to cleanse, each program has been designed to deliver a distinct physical result; the Tiny Housekeeper promotes rejuvenation, the Tiny Overhaul energizes, and the Tiny Empire Strikes Back detoxifies for overall wellbeing.

“Tiny Empire’s goal is to create unadulterated, wholly nutritious products; we’re strictly fresh and organic, and make small batches daily,” says founder Anthony Spadaro. “Our cleanse packages have been developed with the modern New Yorker in mind, benefitting all who feel the wear of city life.”

Altogether, the cleanse program is formidable adversary to the little detractions that, when added together, prevent us from being our best possible selves. When paired with a sunshine-laden bike trek over the Williamsburg Bridge or a limbering session of morning yoga, the Tiny Juice Cleanse programs are the ideal way to revilatize the tiny empire that is your body.

Tiny Empire

142 N 6th St

Brooklyn, NY 11249

For more information please visit www.tinyempirenyc.com