The Hudson Project

VOCAL is excited to announce the launch of The Hudson Project, a three-day music and arts festival that is set to debut on July 11, 12 and 13 at Winston Farm in Saugerties, New York. A long awaited event for every New Yorker, The Hudson Project will bring music, art and an outdoor experience to the backyard of New York City.

THE HUDSON PROJECT will feature the ultimate fusion of over 85 genre-defying musical acts performing on four stages set against the backdrop of the magical Catskill Mountains. Beyond the music, the inaugural event will feature a fifth interactive performance area at the center of the site highlighting local musical acts and performance artists/troupes; an art village showcasing interactive art exhibitions, regional arts and crafts; a selection of Hudson Valley-area gourmet food, wine, craft beer and specialty cocktail options; a wide range of camping choices from top level luxury accommodations, to pre-set tents with bedding, to DIY choices for the more adventurous attendees; a variety of transportation options: easy-to-use shuttle services from New York City and other nearby major metropolitan areas and local shuttles from nearby train stations.

Additional details--including the line-up and information on tickets--about THE HUDSON PROJECT will be revealed in the coming weeks.  THE HUDSON PROJECT is being produced by MCP Presents, a national production, promotion and event management company and SFX Entertainment, a leading producer of live events, media and entertainment content.

WHEN: July 11, 12 and 13

WHERE: Winston Farm in Saugerties, New York

For all media inquiries contact VOCAL.  

Pantone Colorwear on the Streets of NYC

For the launch of the Pantone Colorwear clothing line, VOCAL enlisted a young and vibrant team to hit the streets during New York Fashion Week to actively promote the opening of a dedicated popup shop in the city's fashionable Meatpacking Distric. Donned in clean, white painters coveralls, each member carried a bouquet of helium balloons of a classic Pantone color, with one representing the recently announced Color of the Year – Radiant Orchid. Responding the the inevitable inquiries from a curious and cheered public, they passed out invitations to visit the Pantone store and receive an exclusive gift with purchase.

Beginning at the Lincoln Center for the week's biggest fashion shows, the team engaged with arriving notables, media, bloggers and designers as they made their way through the awaiting crowd of paparazzi. From here, they ambled through the city, stopping for photo opportunities with locals in Central Park, mixing with tourists in Times Square, mingling with locals down Broadway and finally into the stone streets of the Meatpacking District where the evening festivities for NYFW were underway.

For all media inquiries contact VOCAL.  

Pantone Colorwear Popup Store

A direct reflection of the modern philosophy of design, Pantone Colorwear thoughtfully combines emotion and functionality to invoke a feeling of empowered style aligned with comfortable usability. Taking the staples of every man’s wardrobe – tees, tanks, pants, shorts, and sweaters – the collection presents a sophisticated twist of basics in an elegant contemporary style. Each collection is Pantone color coded with the season’s mood and feel in mind, with each selected color evoking specific emotions and adjectives associated to each color.

To celebrate this union of fashion and color, VOCAL hosted an exclusive store launch event, complete with a classic ribbon-cutting ceremony performed by Scoop NYC CEO. Extending to a block takeover in partnership with the Standard Hotel, festivities continued at the ice-skating rink awash in Pantone’s Color Of The Year. As part of the lead-up campaign, VOCAL brought a splash of color to the streets of New York City with a street team, each dressed in a blank white carrying a balloon bouquet representing the palette of this season’s Pantone Colorwear range.

PantoneColorwear.com

For all media inquiries contact VOCAL.  

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A British Tailoring Icon Interpreted

Hardy Amies produces modern and stylish menswear without being overtly designed. Hailing from London’s storied Savile Row, Hardy Amies embodies a long practice of bespoke menswear, and balances the worlds of tailored and casual styles. Their pieces reflect the philosophy of Sir Hardy himself, the innovative designer the brand is named for: “A man should look as if he had bought his clothes with intelligence, put them on with care and then forgotten all about them.”

VOCAL presented the brands US debut by hosting a unique presentation of their AW14 collection. The event was held at THE TENTS @ Project in Las Vegas, a focused platform for designer and luxury, contemporary men's and dual-gender labels. To create a bespoke experience, VOCAL curated three style influencers to interpret the collection and merchandise accordingly on each of the event days. The three notables included Fashion Director of Man of The World, Julie Ragolia; President of Project, Tommy Fazio; and coveted fashion blogger Justin Livingston of Scout Sixteen.

Esteemed press contributors responded positively to the exclusive showcase, resulting in coverage in such publications as GQ, Vanity Fair, Man of the World, and DETAILS, and winner of #BloggerProject’s BEST OF THE TENTS award for Las Vegas AW 2014.

For all media inquiries contact VOCAL.  

Hardy Amies Installation – The Tents @ Project, FW14

Revered by the sartorially minded as “the godfather of men’s fashion”, Hardy Amies was a tailoring visionary whose legacy and impact on smart menswear endures as the touchstone for informed male style. To celebrate the arrival of Hardy Amies in the US, three pivotal members of the menswear community have been selected to curate the introduction of the FW14 collection, each interpreting the various lifestyles that a Hardy Amies man lives. Styled by Tommy Fazio, Julie Ragolia and Justin Livingston respectively over this three-day installation, guests will gain insight into the sophisticated compatibility and applicability of Hardy Amies – both the man, and the attire.

CURATORS   

Tommy Fazio – As the President & Fashion Director of PROJECT, few have the opportunity to personally witness and influence the direction of contemporary haute menswear. Having been Fashion Director at Nordstrom, Bergdorf Goodman and Nieman Marcus, as well as through executive positions with Simon Spurr and Calvin Klein, his vision for a live editorial show concept that allows visitors to “see what the world will be wearing” brings a unique perspective in styling the men of Hardy Amies. While tempted to go country with his styling, Tommy’s interpretation of the Fall /Winter collection is in its compatibility with a New York metropolitan scene. “Style to me is about individuality and the expression of one’s inner self – something you’re born with, nurture and die with. The Hardy Amies man is intelligent, he is sophisticated, he is worldly, he is a traveler, he is someone who really embodies style.”

Julie Ragolia – As Fashion Director for today’s leading male life and style reference publication Man of the World, Julie is constantly immersed in all aspects of timeless, iconic men’s style. Herself a confident reference of strong and individual style, this native New Yorker finds great inspiration in working with menswear which, existing within restrictions that act much like a set formula, allows the creation of something unique from one’s personal ingenuity through style. Named “One of the top 25 best-dressed New Yorkers” by Page Six, Julie is called upon to style a host of notables and celebrities; among them are David Beckham, Sean Combs, Jimmy Fallon, Colin Farrel, 50 Cent and Vincent Gallo. In styling the men of Hardy Amies, Julie pictured a rugged gentleman adventuring through many parts of the world - what would a man of the world wear within this collection, and what would he want to take with him from one journey to the next?

Justin Livingston – As the founder and creative visionary behind the New York-based men’s lifestyle and fashion blog Scout Sixteen, Justin’s daily witness to the diversity of today’s discerning male provides a well-rounded and firmly grounded approach to interpreting the men of Hardy Amies. “I think the best part about the Hardy Amies collection is that it’s very much an everyday guy, and the looks that I have created are a combination of my style: both casual and classic. You can have a couple of pieces from the collection and have a full wardrobe.” As a personable man of today that loves whisky, good times and bulldogs, Justin believes that style is very much a visually disruptive confidence: “Style is something that is innate; I don’t think it can be purchased, you can’t teach it. It has to blossom from within.” 

Introducing: Project Cobalt

Project Cobalt is a new way of bringing creative people together through the power of collaboration. Its mission is to enable the next generation of creators by providing them with the tools, resources and platforms that they may not otherwise have, in order to help bring their vision to life.  To help identify these young creators, Project Cobalt is working with a variety of industry experts across entertainment, fashion, technology and more.

Taking lead on all communication, marketing, and PR strategies, VOCAL has undertaken introducing Project Cobalt's Style Initiative to the masses. Managing events such as the brand's launch party at SoHo House and the first ever workshop during this year's AGENDA Emerge, VOCAL has been able to work with Project Cobalt's established partners such as Jeff Staple, Liza Deyrmenjian and Liberty Fairs.

ProjectCobalt.com

For all media inquiries contact VOCAL.  

New York Welcomes Sweden

The Tiger of Sweden storyspans over more than a hundred years. it is a true tale, which occasionally sways between golden years and pitch black prospects, more than once pushed forward by brave people with innovative minds. They all practised what we call “A Different cut” – an expression that goes beyond what you can accomplish with fabrics, scissors, threads and stitches. in our world, it’s a state of mind. It all began in a small town on the west coast of Sweden. Just over a hundred years later you can find us in stores spread over three continents, plus the ever growing digital world. And we are ready for more. 

To introduce Tiger of Sweden to the influential US editorial community, E&B and VOCAL will create an engaging media event that will educate, excite and inform.

A bespoke brand film will help communicate Tiger of Sweden’s rich history and it’s influence on Swedish culture, as well as highlight the brand’s continual contributions to fashion.

The AW14 collection will be exhibited in a way that promotes interaction, allowing guests to understand the brand’s dedication to quality and superiority of fit.

Further building the character of the event and enforcing the message of ‘the new luxe’, the underlying Swedish theme will continuously be integrated in a premium way through the food, beverage and environment design. 

For all media inquiries contact VOCAL.  

PBLC TRDE NY: Menswear Wholesaling Redefined

PBLC TRDE NY: Rebranded, Restructured, and Remaining True to Wholesaling Excellence

 

Following a recent branding and business overhaul, PBLC TRDE NY is entering the new year revitalized to continue their mission of championing globally progressive fashion labels and emerging brands with a strong focus on high-end client relations and sales services.

As a hotbed for emerging menswear brands of casual distinction, PBLC TRDE NY is a curated wholesale studio that executes the sale of selected men’s fashion with a holistic consideration of the entire merchandising process. Operating as a multi-line showroom to provide each label exposure in its entirety, the actual experience for each brand is more in-house, receiving guidance and support on all aspects of successfully bringing their collections to the right market. The result is a considered strategy that, while constantly maintaining brand integrity, ensures sales growth from a solid foundation to a strong market presence.

Formerly operating under the name Indigo Showroom since 2009, PBLC TRDE NY has formed a partnership with Townes creative brand agency to strengthen both company and client positioning, reinforced by a showroom team composed of brand managers that are well versed in retail, wholesale and merchandising. Strategic creative partnerships bring together expert alignment with a deep understanding of sales, aesthetic, communications and market culture, all centered on achieving strong revenue growth with the client's needs foremost in mind. While remaining true to breaking ground for the best of emerging brands, PBLC TRDE NY has become recognized as a showroom where retailers can find viable, exciting niche brands that are not over-saturated in the market.

“We are a small agency that really supports our clients,” says PBLC TRDE NY co-founder and owner, Laura Baker. “We push all of our clients to work together and share best practices; in doing this, all of the small companies feel as if they are part of a larger company and have the support of one another.”

With the invaluable ability to discern a young brand’s personal and commercial potential, PBLC TRDE NY is currently facilitating the establishment and growth of some of North America’s most exciting emerging menswear brands, including Chapter, Jardine, Nicholas K, Stroble NY and Costalots. PBLC TRDE NY has also championed the US introduction of international brands Dzojchen, Krane, Novemb3r and Ecoalf. In addition, the PBLC TRDE NY showroom acts as a display area for Brooklyn-based furniture designer Uhuru, who regularly redress the space to maintain a fresh and inspiring environment.

For more information, visit www.pblctrdeny.com.

#SaveTheDate: Pantone Colorwear X Scoop NYC Popup Shop

Pantone, the world’s most revered and influential brand in color, is very proud to unveil their sportswear collection, Pantone Colorwear, at the New York City popup store in partnership with Scoop NYC, opening February 7th. As confidently stylish sportswear designed from an informed understanding of color, each piece within the collection embodies its respective color personality and corresponding color emotions. To compliment the new Pantone Colorwear collection itself, the prestigious architectural agency Humbert & Poyet of France designed an engaging store experience that transports the visitor deep into the world of color.

To celebrate this unison of fashion and color, Pantone is hosting an exclusive store launch event on Tuesday February 11th, complete with a classic ribbon-cutting ceremony performed by Scoop NYC CEO at 7pm. Extending to a block takeover in partnership with The Standard Hotel, festivities will continue at the ice-skating rink awash in Pantone’s Color Of The Year. As part of the lead-up campaign, a team of Pantone ambassadors is bringing a splash of color to the streets of New York City, each with a balloon bouquet representing the palette of this season’s Pantone Colorwear range.