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The VOCAL Times: Collaborative Creativity

A Pepsi lifestyle initiative, Project Cobalt is a new way of bringing creative people together through the power of collaboration. Its mission is to enable the next generation of creators by providing them with the tools, resources and platforms that they may not otherwise have, in order to help bring their vision to life. 

Project Cobalt is a uniquely networked platform that accelerates the potential of young cre- ators to impact the world through the disciplines of fashion, art, music, lm, technology, and craft. The goal is to maintain an ongoing conversation with future generations who embody creative culture.

To launch the program, the strategic consul- tancy All Beuys Club oversaw the Cobalt Style initiative that fosters the best of young, visionary fashion assisted by the expert guidance and un- common insight of industry veterans. Known as the “Craft Class”, the rst young designer team was mentored under Jeff Staple, Liza Demeyrijan and Parke & Ronen to produce the Project Cobalt SS15 Collection. The success of the collection nods to the innovative approach of the initiative, as well as creativity and dedication of the young design team: Olu Alege and Edgar Garrido of Street Level Culture; Alexandra Kennedy, Samantha Giordano of Dolores Haze; and Drew Villani of Dreu.

Photos shot by William Yan, a photographer born and raised in New York City whose work extends to household names such as Heineken, Intel, Levi’s, Nike, New Era, New Balance, Oscar de la Renta, Supra, Timberland, and Vince among others. Look Book video shot by Everyday Won- ders, a full-service production company o ering a creative and collaborative approach to producing innovative content. 

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As part of their ongoing commitment to support young designers, Project Cobalt partnered with the three biggest fashion fairs: Capsule, Agenda and Liberty.

For the first-ever Men’s New York Fashion Week, Project Cobalt partnered with Capsule to present brands from around the globe in an event titled “A Snapshot of Modern Menswear”. The show at the Skylight Clarkson Square featured the brands Baartmans & Siegel of the UK, Black st of the U.S., CAMO of Italy, CMMN SWDN of Sweden, Matthew Miller of the UK, as well as Maiden Noir and Second Layer, both of the U.S. Each brand presented a sneak peek of five looks with highlight pieces from their Spring/Summer 2016 collections. The dream team behind the presentations consisted of talent caster Kevin Amato and Complex magazine’s fashion editor Mathew Henson as stylist.

Hosting the first all-day sponsored Agenda Emerge workshop, Project Cobalt provides both an interactive and educational experience for all aspiring youths looking to succeed in fashion. These unique series of presentations and panels host some of the most inspiring newcomer and veteran designers to inform and inspire the genius of tomorrow’s fashion leaders.

In partnership with Liberty fashion and life- style fairs, Project Cobalt provide resources to emerging brands and creatives showcased at for the rst time during Men’s Market Week. Founded in 2014 by menswear designer Jonathan Taylor, Moment Homme navigates directly to the spirit of the modern day consumer to demonstrate a global aesthetic that mixes classic American tailored pieces with denim with a strong Japanese influence. 

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CobaltStyle.com

Project COBALT is a uniquely networked platform dedicated to accelerating the potential of young creators to impact the world through the creative disciplines of fashion, art, music, film, technology, and craft. The goal is to maintain an ongoing conversation with future generations who embody creative culture.

As a Global Creative Network, Project COBALT Launches COBALT Style to Inspire and Realize the Potential of Emerging Fashion Designers.

 

Project COBALT is a uniquely networked platform dedicated to accelerating the potential of young creators to impact the world through the creative disciplines of fashion, art, music, film, technology, and craft. The goal is to maintain an ongoing conversation with future generations who embody creative culture.

As the kick-off for the greater platform, COBALT Style launches as the first of the creative initiatives that fosters the best of young, visionary fashion under the guidance of designers Jeff Staple and Liza Demeyrijan. In celebration, Street Etiquette is hosting an exclusive preview event on November 20 to showcase the overall vision of Project COBALT and the first of the COBALT Style collaborations.

Project COBALT is a network dedicated to accelerating the potential of young creators to creatively impact the world.

 

WHO:              

Hosted by Street Etiquette. Performance by Lucas Walters. Founders Mentored by Jeff Staple and Liza Demeyrijan in partnership with Anthony Flores and Mathew Klein. Style pParticipants: Street Level Culture, Alexandra Kennedy and Dolores Haze. Performance by Lucas Walters.

 

WHAT:           

The official launch of COBALT Style will be held at SoHo House in New York City as the exclusive debut for the fashion industry, hosted by Street Etiquette with sounds by DJ Lucas Walters. Featured will be the release of a collaborative line between COBALT Style and The Black Ivy capsule collection by Street Etiquette.

                   

COBALT Style is designed to assist emerging designers in building a successful brand through the guidance of fashion industry leaders. Fashion Accelerator 360 and All Beuys Club agency have come together to build a program that stars fashion veterans as Mentors and aspiring designers as the Craft Class. Designers will partake in personalized business development with respected fashion entrepreneurs Jeff Staple and Liza Demeyrjian, as well as topical discussions and networking activities with fashion veterans such as Stephen Alan, Denise Willamson and Parke Lutter and Ronen Jehezel. The goal of COBALT Style goal is to empower young designers across multiple categories of fashion with the industry insights required to build a successful business.

COBALT Style is one of Project COBALT’s platforms embracing the cross-pollination of fashion, art, music, film, technology, and craft

 

WHERE:          

SoHo House, 29-35 9th Avenue, New York, NY 10014

                       

WHEN:            

Thursday, November 20, 2014, 7:00 – 10:00 PM

 

For more information please visit www.cobaltstyle.com. For all media inquiries contact VOCAL.  

 

 

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Project Cobalt Unveils the First Results of "Cobalt Style"

Project Cobalt announces their debut clothing collection to be release through Cobalt Style, the fashion division of their newly launched network of young creatives. Simply titled Project Cobalt's SS15 Collection, this highly inspired interpretation of timeless classics brings new life to old favorites with ingenious design concepts that appeal equally to the modern man and the modern woman.

Project Cobalt To Release Spring / Summer 2015 Collection Created by The Craft Class, Launching Worldwide on April 15.

 

Project Cobalt announces their debut clothing collection to be release through Cobalt Style, the fashion division of their newly launched network of young creatives. Simply titled Project Cobalt's SS15 Collection, this highly inspired interpretation of timeless classics brings new life to old favorites with ingenious design concepts that appeal equally to the modern man and the modern woman.

Cobalt Style is led by All Beuys Club to partner with designers across multiple categories of fashion, creating two distinct avenues through which the platform pushes innovative fashion design. The Design Lab initiative aligns with emerging yet accomplished fashion brands to develop unique collaborative collections, the first recently launched as The Black Ivy capsule collection by Street Etiquette. Parallel to this is the Accelerator Program that fosters the best of young, visionary fashion under the guidance of veteran mentors. Known as the Craft Class, this select group of inspired designers works together to create seasonal collections, the first of which debuts as Project Cobalt's SS15 Collection.

Inspired by a cool spring day in Brooklyn, Project Cobalt’s inaugural collection was conceived and created by an eclectic group of New York designers who are part of the Craft Class team: Olu Alege and Edgar Garrido of Street Level Culture; Alexandra Kennedy, Samantha Giordano of Dolores Haze; and Drew Villani of Dreu. Though hailing from a range of background but finding unity in a common ethos: beautifully simple clothing inspired by traditional silhouettes employing modern details and trims. The intent was to present Project Cobalt's SS15 Collection as androgynous and versatile; the perfect unisex collection drawn from a deep consideration of fashion, form and function.

Subtle and refined yet bold and confident, Project Cobalt’s first season is original – remarkably on trend while following no trends. Standout outerwear classics like the topcoat and bomber jacket have been reinvented and brought to life by lighter spring fabrics and a washed-out tonal color palette. Wardrobe staples such as the dress short encourage a new respect and inspired style for basics, constructed from a light-weight worsted wool blend that allows the slight detailing of measured cuff and extended rear-pocket tab closure to create sophistication in simplicity.

Uniquely networked to create a foundation from which to build Craft Class excellence, Project Cobalt is dedicated to accelerating the potential of young creators to impact the world through the creative disciplines of fashion, art, music, film, technology, and craft. As mentors within the Cobalt Style program, Jeff Staple, Liza Deyrmenjian and Parke & Ronen contribute invaluable experience and uncommon insight that not only guides the Craft Class to success but creates within them real possibility for fashion greatness.

Launching April 15, 2015, Project Cobalt's SS15 Collection is the first example of how the Cobalt Style program of counseled creativity can inspire and realize the potential of emerging young fashion designers and create a collection truly worth collecting.

For more information please visit style.projectcobalt.com. 

 

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About Project Cobalt

Project Cobalt is a new way of bringing creative people together through the power of collaboration. Its mission is to enable the next generation of creators by providing them with the tools, resources and platforms that they may not otherwise have in order to help bring their vision to life. To help identify these young creators, Project Cobalt is working with a variety of industry experts across entertainment, fashion, technology and more.

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