Introducing: Vyayama

BRINGING BEAUTY TO THE MOVEMENT OF LIFE

Vyayama Launches Lifestyle Brand with Conscious Yoga Wear Collection That Aligns Practice and Style.

Balancing style and sustainability, Vyayama is a new lifestyle brand that brings the energies of the natural world into reimagined everyday products for the body, mind and home. Launching today as the first in a program of releases: a limited yoga wear line for the empowered female that brings a new understanding of mindful luxury to performance apparel, complimenting custom-made natural fabrics with unique, contemporary design to translate the essence of yoga into refined and effortless style.   

Within the fast-paced lifestyle of New York City, Vyamama (pronounced “vai-ah-mah”) was born from a collective of young professionals that find balance in yoga but felt a lack of harmony between the mindfulness of their practice and available apparel. Just as yoga draws upon natural energy to renew mind, body and spirit, Vyamama yoga wear is constructed from natural fibers that are kind to both skin and soul. Carefully selected fabrics from Europe’s premiere toxin-free producers create a conscious collection that aligns with your practice and commitment to your intention. 

Paragraph on pieces – please provide list of key items, along with detailing and noteworthy talking points. This should push the style aspect of the clothing, with mention of fabrics.

More than simply a pursuit of fitness and wellbeing, yoga elevates personal perspective and performance. With this understanding contributing to the Vyamama philosophy, their new collection of conscious yoga wear brings the fulfilling balance of practice to the wardrobe and sets the scene for their comprehensive lifestyle collections to come.

Vyayama is available through their online community portal and at select retailers worldwide. For more information visit Vyayama.com.

For all media inquiries contact VOCAL.  

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Microsoft Installation at Moogfest

The Microsoft Powered Installation Realiti - Inside the Music of Grimes Opens to Festival Goers at Moogfest 2016

Opening May 19, Realiti - Inside the Music of Grimes is an interactive installation, powered by Microsoft Kinect technology, that allows participants a chance to go inside the music of Canadian electronic musician and producer Claire Boucher (a.k.a. Grimes). The installation will run from May 19-22 at Moogfest, an annual music, art and technology festival inspired by the late inventor of the Moog synthesizer, Robert Moog.

Grimes is one of the artists headlining Moogfest, a destination for artists, musicians, inventors, designers, and entrepreneurs.

The immersive installation will feature the track Realiti from Grimes’ fourth album Art Angels. Microsoft’s Kinect technology will allow festivalgoers and fans to manipulate the music as they physically interact with the environment. The innovative hardware recognizes and tracks each interaction with the installation, translating data into unique sounds and visuals. The result is a dynamic and immersive environment that blurs the line between creator and audience.

Amy Sorokas, Director of Brand Partnerships at Microsoft Brand Studios stated "Moogfest is a destination for innovative creators to share new ideas, so it felt natural to bring Realiti - Inside the Music of Grimes to the festival. With this installation we're exploring the unexpected ways that technology can enhance the music experience and are hoping to inspire the community with their future endeavors." 

The first project to use the installation’s system was DELQA, an installation at the New Museum in New York City that invited the audience to participate in a collaborative experience by going inside the music of critically acclaimed artist and producer Matthew Dear.

Realiti - Inside the Music of Grimes will be the latest artist collaboration featured as part of the Music x Tech program. Curated by Microsoft, Music x Technology is an initiative that celebrates forward-thinking artists who are using Microsoft technology to transform the way we create and experience music. With monthly artist collaborations, the program seeks to empower artists with unique opportunities to create one-of-a-kind experiences for their fans.

For all media inquires, please contact VOCAL.

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ABOUT MICROSOFT

Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.

ABOUT MOOGFEST

Moogfest is the synthesis of music, art, and technology. Since 2004, Moogfest has brought together artists, futurist thinkers, inventors, entrepreneurs, designers, engineers, scientists, and musicians. By day, Moogfest is a platform for conversation and experimentation. By night, Moogfest presents cutting-edge music in venues throughout the city. This mind-expanding conference attracts creative and technology enthusiasts for three days of participatory programming in Durham, North Carolina. Performing artists include early pioneers in electronic music, alongside pop and avant-garde experimentalists of today.

ABOUT GRIMES

Grimes’ ‘Art Angels’ had prime placement on basically every 2015 End of Year list, with #1 spots from NME, Stereogum, Gorilla Vs. Bear and others. Jon Pareles of the NY Times called the album “a solo tour de force," Stereogum said, "In 2015, nothing sounded better,” and Rolling Stone called it a “triumph.” Time Magazine named “Flesh Without Blood” the #1 song of the year while iTunes named ‘Art Angels’ the #1 Indie Album of 2015 and it finished out the year at #1 most added on CMJ Radio. Within the past year, Grimes graced the covers of The FADER, Nylon, Teen Vogue, AnOther Magazine, Dazed and Confused, NME, London’s ES Magazine, Flare and more. 

ABOUT LISTEN

Listen helps brands + artists grow through creative and culturally relevant applications of music + sound.

More in Store with SIMON

Evolving a Dated Retail Concept into an Inspiring Centerpiece for Community and the Modern Lifestyle  

As the global leader in retail real estate, Simon has revolutionized the shopping experience with a new approach to customer engagement. Having rebranded to establish itself as an innovator that speaks not through it’s list of storefronts but directly to the people, Simon has created an invaluable relationship with the modern consumer that genuinely addresses their ever-changing tastes and expectations.

Evolving the traditional shopping mall that continues as a fundamental hub of community, Simon has developed an extensive program of innovative experiences across the spectrum of lifestyle interests.

“One of the great pleasures of our community role is the challenge of developing a lifestyle destination that remains a valuable and relevant contributor to the communities that are a part of,” informs Chidi Achara, SVP and Global Creative Director at Simon. “As a result Simon is now more than just a host for retail opportunities, offering it’s visitors a rich program of experiences in partnership with the country’s top media platforms.”

Finding immense success after its inaugural season that garnered more than 250 million media impressions, The Shopping Block has now grown into the Style Festival, continuing in collaboration with the renowned online fashion curator Refinery29. As an experiential fashion marketplace inspired by the millennial approach to shopping, this event series will transform malls across the country in summer festival experiences that include fashion stages, beauty bars and live music performances.

In partnership with style-maven magazines Glamour and GQ, Lookbook Live takes place at various Simon malls across the country at which visitors can enjoy one-on-one styling sessions, beauty tutorials and exclusive giveaways. The result of Lookbook Live is a seasonal trend book and how-to guide printed in both publications. To wrap the year in conjunction with the fashion and lifestyle bible Vogue, a one-of-a-kind Holiday gift guide is developed every year for their December issue that highlights the most inspiring and creative items available at Simon retailers.

Taking the curated lifestyle home, Simon is aligning with today’s most innovative interior designers to inspire intelligent transformations of living spaces, from small apartments and offices to homes and outdoor areas – all guided by on-site installations and online insight and before-and-after editorial. To compliment this aesthetic refinement is a unique culinary program through which notable food bloggers and celebrity chefs develop recipes in the kitchens of Simon-based restaurants, also supported by exciting instructional content. This enriched lifestyle concept has now grown to include the community in the most intimate of ways, with integrated destination hotels and luxury residential apartments.

Local retail centers have been the center of commerce and community activity for more than half a century, however today’s consumer – particularly our youth – find a disconnect between the lives they live online and the opportunities presented to them in their local environments. Uniting these experiences creates real meaning and actualizes the lifestyle one aspires to, which can now be found at Simon.

For more information visit www.Simon.com. For all media inquiries contact VOCAL.  

Introducing: ISAORA SS16

ISAORA USES CUTTING-EDGE ENGINEERING TO DESIGN PERFORMANCE APPAREL THAT EXCELS UNDER ANY CONDITIONS. EVERY DETAIL HAS BEEN PAINSTAKINGLY CONSIDERED TO TRANSFORM EVERY CHALLENGE INTO AN OPPORTUNITY. FROM NY TO AK, OUTPERFORM

THE PRODUCT

SPRING/SUMMER 2017 PERMANENT COLLECTION

For the Spring/Summer 2017 Permanent Collection, we continue our strict dedication to creating products optimized for an active urban lifestyle, letting the functional needs of our costumers guide our development decisions. Here, construction and textile fabrication are paramount. Traditional needle-and-thread technology is used sparingly, implemented only when required to maintain strength and integrity. Instead, the unparalleled efficiency of bonded welding and laser-cut seams are favored, creating pieces that are streamlined in silhouette, bulk-free, and benefit from the most advanced construction technology available. Intelligent fabrics provide stretch when you’re moving and keep you cool as you push your limits.

THE BRAND

At ISAORA, the city is where we live, work, and play. Our design is guided by its rhythms and applied with the most cutting-edge techniques on the market. We devote our attention to performance and function with a modern, straightforward aesthetic. ISAORA Sportswear exemplifies the brand’s commitment to performance and style without compromise.

ISAORA.com

The LB Project: Jacob Ovgren

The LB project celebrates art through skateboarding and supports the Harold Hunter Foundation. Jacob Ovgren is the subject of their second episode and If you don’t recognize the name, you probably know him better through his graphics on the bottom of Polar Skateboards. Watch the video to learn more.

The LB Project art show happens tonight in collaboration with SHUT NYC from 7-10pm at Vocal NYC headquarters, 77 Bleeker St, suite C212. Check the flyer below for more details.

The LB Project is an american art project through skateboarding. It has been created to bring photographers and artists together to support Harold Hunter Foundation (www.haroldhunter.org). Each photographer sent us a photo that we have printed on a set of 5 skateboards and the artist had white card to paint on it. 10 artists : Jimbo Phillips, Jacob Ovgren, Meka, Kyle Platts, Sam Taylor, Ricardo Cavolo, Jamie Browne, Mike Murdock, Lucas Beaufort and Mr Penfold. 10 photographers : Aaron Smith, Ben Colen, Brian Gaberman, Dave Swift, David Broach, Jake Darwen, Jon Coulthard, Marcel Veldman, Sam Muller and Ryan Allan. For the second episode we are pleased to introduce Jacob Ovgren, in Malmo. Next art show will be in NYC in collaboration with SHUT : Opening night : Thursday, November 5th from 7 to 11 pm. Location : VOCAL NYC / 77 Bleeker street / Suite C212 / From 7 to 10 pm FB event : https://www.facebook.com/events/1767471286813924/

More info : www.the-lbproject.com

Produced by Lucas Beaufort Filmed and edited by Corentin Bertau Supported by : www.AlmostSkateboards.com, www.Arnette.com, www.L-R-G.com, www.smlwheels.com, www.Skullcandy.com, www.Filamentbrand.com, www.TheBerrics.com, www.TheSkateboardmag.com, www.PabstBlueRibbon.com

CobaltStyle.com

As a Global Creative Network, Project COBALT Launches COBALT Style to Inspire and Realize the Potential of Emerging Fashion Designers.

Project COBALT is a uniquely networked platform dedicated to accelerating the potential of young creators to impact the world through the creative disciplines of fashion, art, music, film, technology, and craft. The goal is to maintain an ongoing conversation with future generations who embody creative culture.

As the kick-off for the greater platform, COBALT Style launches as the first of the creative initiatives that fosters the best of young, visionary fashion under the guidance of designers Jeff Staple and Liza Demeyrijan. In celebration, Street Etiquette is hosting an exclusive preview event on November 20 to showcase the overall vision of Project COBALT and the first of the COBALT Style collaborations.

Project COBALT is a network dedicated to accelerating the potential of young creators to creatively impact the world.

WHO:              

Hosted by Street Etiquette. Performance by Lucas Walters. Founders Mentored by Jeff Staple and Liza Demeyrijan in partnership with Anthony Flores and Mathew Klein. Style pParticipants: Street Level Culture, Alexandra Kennedy and Dolores Haze. Performance by Lucas Walters.

WHAT:           

The official launch of COBALT Style will be held at SoHo House in New York City as the exclusive debut for the fashion industry, hosted by Street Etiquette with sounds by DJ Lucas Walters. Featured will be the release of a collaborative line between COBALT Style and The Black Ivy capsule collection by Street Etiquette.

COBALT Style is designed to assist emerging designers in building a successful brand through the guidance of fashion industry leaders. Fashion Accelerator 360 and All Beuys Club agency have come together to build a program that stars fashion veterans as Mentors and aspiring designers as the Craft Class. Designers will partake in personalized business development with respected fashion entrepreneurs Jeff Staple and Liza Demeyrjian, as well as topical discussions and networking activities with fashion veterans such as Stephen Alan, Denise Willamson and Parke Lutter and Ronen Jehezel. The goal of COBALT Style goal is to empower young designers across multiple categories of fashion with the industry insights required to build a successful business.

COBALT Style is one of Project COBALT’s platforms embracing the cross-pollination of fashion, art, music, film, technology, and craft

WHERE:          

SoHo House, 29-35 9th Avenue, New York, NY 10014

WHEN:            

Thursday, November 20, 2014, 7:00 – 10:00 PM

For more information please visit www.cobaltstyle.com. For all media inquiries contact VOCAL.  

The World's Finest Umbrellas Arrive Stateside

BLUNT™ Umbrellas Officially Launches in the US to Sharpen One’s Weathered Style

 BLUNT™ is making a worldwide splash with its revolutionary and stylish range of low-profile umbrellas designed in blustery New Zealand. Known as the strongest on the market with fully tensioned canopies, BLUNT represents the most significant advancement in umbrella design in over a century and is now landing in the United States with national distribution and engaging communication activity. 

The inspiration to re-engineer the humble umbrella came from the realization that workmanship and quality was lacking in this everyday essential item, coupled with the very real risk of taking a fellow pedestrian’s eye out with the sharp tips of a traditional umbrella. Founded in 2009 by design engineer Greig Brebner, testing and refinement was undertaken in the exposed landscapes of New Zealand with a focus on a product that demonstrated quality construction through considered design. The result is an umbrella that can withstand the strongest of weather, has world-first blunt canopy tips for safety and presents a stylish, polished aesthetic.

At the center of the company’s philosophy is a desire to dispel the throwaway culture associated with the modern umbrella. As an extension of this philosophy, BLUNT proactively collaborates with likeminded brands and artists that share a strong creative and design focus. One of their latest collaborations incorporates a technology to create the world’s first “unlosable umbrella”, achieved in partnership with lost-and-found innovator Tile. Another limited edition collaboration features the creative work of renowned international artist and illustrator Michael C. Hsiung, presenting a cast of unique characters facing the personal ordeals of the elements.

Since its inception, BLUNT has rapidly expanded from New Zealand to become available throughout Australasia and Europe, as well as in South Africa, Canada and now in the United States. Design critics and press alike have praised BLUNT™ with accolades including the achievement of “revolution in umbrella design”, a “structure that falls between a suspension bridge and a NASA space probe” (The Wall Street Journal), and an umbrella with “architectural integrity as unbroken as the dome of St. Peter’s” (Wired). In 2014, BLUNT won a prestigious iF Product Design award and a Red Dot Design Award at the International Design Awards in Germany.  

The revolutionary canopy design and Radial Tensioning System (RTS™) ensure BLUNT umbrellas can withstand wind strengths far beyond levels in which users would normally feel confident raising an umbrella. In addition, each umbrella comes equipped with an approved 38-point quality check, fiberglass shaft for weight-strength optimization, wind-tunnel tested aerodynamic handling, blunt canopy tips for sidewalk safety, proven storm resistance, and a global two-year warranty. A total of nine models in a range of designs and colors are currently available for you to confidently take this winter by storm. 

For more information visit www.bluntumbrellas.com. For all media inquiries contact US Press Manager: Sarah Bronilla at press@bluntusa.com.

SIMON Malls Celebrates 20 Years

As the global leader in retail real estate, Simon has revolutionized the shopping experience with a new approach to customer engagement. Having rebranded to establish itself as an innovator that speaks not through it’s list of storefronts but directly to the people, Simon has created an invaluable relationship with the modern consumer that genuinely addresses their ever-changing tastes and expectations.  

Evolving the traditional shopping mall that continues as a fundamental hub of community, Simon has developed an extensive program of innovative experiences across the spectrum of lifestyle interests.  “One of the great pleasures of our community role is the challenge of developing a lifestyle destination that remains a valuable and relevant contributor to the communities that are a part of,” informs Chidi Achara, SVP and Global Creative Director at Simon. “As a result Simon is now more than just a host for retail opportunities, offering it’s visitors a rich program of experiences in partnership with the country’s top media platforms.”

Simon.com

For all media inquiries contact VOCAL.