By Robert James
New York menswear house By Robert James has raised the bar in brand experience with a multi-channel retail and communications platform that envisions the future by embracing intimate customer connectedness. By Robert James draws heavily from community roots, living, producing and retailing in around New York City — furthering the involvement of customers and the public is a natural and strong step forward.
BY ROBERT JAMES RELAUNCHES WEBSITE TO SUPPORT ECOMMERCE AND NEW BROADCAST CENTER
New York menswear house By Robert James has raised the bar in brand experience with a multi-channel retail and communications platform that envisions the future by embracing intimate customer connectedness. By Robert James draws heavily from community roots, living, producing and retailing in around New York City — furthering the involvement of customers and the public is a natural and strong step forward.
After seven years of focusing on building a strong retail presence in Manhattan and Brooklyn, By Robert James has now incorporated this elevated service into a comprehensive website that is powered by inventory-rich ecommerce. In response to nation-wide and international demand, customers around the world now have 24/7 access to their favorite and latest By Robert James garments. To celebrate, 50 customers, friends and BRJ family will receive their own personal access code that grants them exclusive access, discounts and offers. In the spirit of community, each may share this code with their own people under the “Drop My Name” campaign that tallies the number of individual code shares to award the greatest with an enhanced preference program.
“Our fans and regulars are from all corners of the world; in many ways we’re a shopping destination as much as a neighborhood store,” informs namesake and designer Robert James. “With the new website we’re hoping to reconnect with some of our many friends from the past, and meet their friends in the process.”
By Robert James now has not just the technology, but also a space dedicated to supporting this vision of connectedness – the newly refurbished third floor of the flagship store in Manhattan’s Lower East Side has been converted into their Broadcast Center, where upcoming releases will be designed, shot and showcased. To showcase the space itself, the launch party for the new website will be held at the Broadcast Center on Wednesday, April 22, 2015 from 7-10 pm, at By Robert James, 74 Orchard Street, New York.
Five Years, Three Stores, By Robert James
Robert James, designer, creative director and namesake of timeless menswear brand By Robert James, is proud to celebrate five years of successful clothing mastery and retail with the opening of its second Brooklyn storefront. Founded in 2008 and produced by hand in the Garment District, By Robert James benefits from the founder’s twenty years of industry experience. By Robert James focuses on simple and enduring menswear forms with the nuance of the modern age.
New York Tailor, Robert James, Celebrates Fifth Anniversary With Brooklyn Expansion
Robert James, designer, creative director and namesake of timeless menswear brand By Robert James, is proud to celebrate five years of successful clothing mastery and retail with the opening of its second Brooklyn storefront. Founded in 2008 and produced by hand in the Garment District, By Robert James benefits from the founder’s twenty years of industry experience. By Robert James focuses on simple and enduring menswear forms with the nuance of the modern age.
Appealing equally to high-end fashion as to the modern gent, By Robert James takes its inspiration from music and historic men’s garments and themes, while honoring the tradition of honest, hard work. Although the brand’s fit immediately communicates thoughtful design and impeccable construction, garments can be tailored to fit free of charge on the premises, making the wearer feel as strikingly handsome as the clothes themselves. Selecting premium local and sourced fabrics from Japan, Italy and London, By Robert James consciously employs local manufacturing, ensuring that each item is not only of the highest standard for the consumer, but has a deeper environmental conscience while supporting local businesses with the community. This is a direct reflection of Jame’s upbringing in a small Ohio manufacturing town, where as a preacher’s son he felt deeply the connection and responsibility within the community, and very real association between local business and local harmony.
Outgrowing two locations in Manhattan’s Lower East Side, By Robert James settled in its current flagship studio-boutique on Orchard Street. As the calendar marked its fourth anniversary of business, By Robert James then also opened its doors across the river in the Brooklyn neighborhood gem of Williamsburg. While managing the immense momentum of success received at this new location, James is mapping out the opening of the third retail space to be situated in Brooklyn’s historic Boerum Hill.
This five-year triumph is owed to James’ commitment to classic utilitarian and masculine styles. Musing on his approach, he comments “How I design can be summarized in three words: simple, honest and handsome”; which is same philosophy that brought customers into the first humble LES store. Manhattan-made garments will be superbly featured in the upcoming Brooklyn addition and the distinctive looks will undoubtedly find a home in the wardrobe of By Robert James’ discerning new neighbors.
By Robert James studio-boutique is located at 74 Orchard Street in Manhattan’s LES. The first of the two Brooklyn additions is at 193 Grand Street in Williamsburg, and the second in Boerum Hill scheduled for December 2013.
About Robert James
Robert James, a rural Ohio native, is the brainchild behind By Robert James. After graduating from The Ohio State University and FIT, James pursued a design career in apparel design, with the purpose of honing his skills for his own brand. That day has arrived and James now works to bring his passion for men’s fashion to life by designing, a head to toe line of jackets, coats, jeans, trousers, and craft knitwear.
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