Microsoft Installation at Moogfest

The Microsoft Powered Installation Realiti - Inside the Music of Grimes Opens to Festival Goers at Moogfest 2016

Opening May 19, Realiti - Inside the Music of Grimes is an interactive installation, powered by Microsoft Kinect technology, that allows participants a chance to go inside the music of Canadian electronic musician and producer Claire Boucher (a.k.a. Grimes). The installation will run from May 19-22 at Moogfest, an annual music, art and technology festival inspired by the late inventor of the Moog synthesizer, Robert Moog.

Grimes is one of the artists headlining Moogfest, a destination for artists, musicians, inventors, designers, and entrepreneurs.

The immersive installation will feature the track Realiti from Grimes’ fourth album Art Angels. Microsoft’s Kinect technology will allow festivalgoers and fans to manipulate the music as they physically interact with the environment. The innovative hardware recognizes and tracks each interaction with the installation, translating data into unique sounds and visuals. The result is a dynamic and immersive environment that blurs the line between creator and audience.

Amy Sorokas, Director of Brand Partnerships at Microsoft Brand Studios stated "Moogfest is a destination for innovative creators to share new ideas, so it felt natural to bring Realiti - Inside the Music of Grimes to the festival. With this installation we're exploring the unexpected ways that technology can enhance the music experience and are hoping to inspire the community with their future endeavors." 

The first project to use the installation’s system was DELQA, an installation at the New Museum in New York City that invited the audience to participate in a collaborative experience by going inside the music of critically acclaimed artist and producer Matthew Dear.

Realiti - Inside the Music of Grimes will be the latest artist collaboration featured as part of the Music x Tech program. Curated by Microsoft, Music x Technology is an initiative that celebrates forward-thinking artists who are using Microsoft technology to transform the way we create and experience music. With monthly artist collaborations, the program seeks to empower artists with unique opportunities to create one-of-a-kind experiences for their fans.

For all media inquires, please contact VOCAL.

###

ABOUT MICROSOFT

Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.

ABOUT MOOGFEST

Moogfest is the synthesis of music, art, and technology. Since 2004, Moogfest has brought together artists, futurist thinkers, inventors, entrepreneurs, designers, engineers, scientists, and musicians. By day, Moogfest is a platform for conversation and experimentation. By night, Moogfest presents cutting-edge music in venues throughout the city. This mind-expanding conference attracts creative and technology enthusiasts for three days of participatory programming in Durham, North Carolina. Performing artists include early pioneers in electronic music, alongside pop and avant-garde experimentalists of today.

ABOUT GRIMES

Grimes’ ‘Art Angels’ had prime placement on basically every 2015 End of Year list, with #1 spots from NME, Stereogum, Gorilla Vs. Bear and others. Jon Pareles of the NY Times called the album “a solo tour de force," Stereogum said, "In 2015, nothing sounded better,” and Rolling Stone called it a “triumph.” Time Magazine named “Flesh Without Blood” the #1 song of the year while iTunes named ‘Art Angels’ the #1 Indie Album of 2015 and it finished out the year at #1 most added on CMJ Radio. Within the past year, Grimes graced the covers of The FADER, Nylon, Teen Vogue, AnOther Magazine, Dazed and Confused, NME, London’s ES Magazine, Flare and more. 

ABOUT LISTEN

Listen helps brands + artists grow through creative and culturally relevant applications of music + sound.

The LB Project: Jacob Ovgren

The LB project celebrates art through skateboarding and supports the Harold Hunter Foundation. Jacob Ovgren is the subject of their second episode and If you don’t recognize the name, you probably know him better through his graphics on the bottom of Polar Skateboards. Watch the video to learn more.

The LB Project art show happens tonight in collaboration with SHUT NYC from 7-10pm at Vocal NYC headquarters, 77 Bleeker St, suite C212. Check the flyer below for more details.

The LB Project is an american art project through skateboarding. It has been created to bring photographers and artists together to support Harold Hunter Foundation (www.haroldhunter.org). Each photographer sent us a photo that we have printed on a set of 5 skateboards and the artist had white card to paint on it. 10 artists : Jimbo Phillips, Jacob Ovgren, Meka, Kyle Platts, Sam Taylor, Ricardo Cavolo, Jamie Browne, Mike Murdock, Lucas Beaufort and Mr Penfold. 10 photographers : Aaron Smith, Ben Colen, Brian Gaberman, Dave Swift, David Broach, Jake Darwen, Jon Coulthard, Marcel Veldman, Sam Muller and Ryan Allan. For the second episode we are pleased to introduce Jacob Ovgren, in Malmo. Next art show will be in NYC in collaboration with SHUT : Opening night : Thursday, November 5th from 7 to 11 pm. Location : VOCAL NYC / 77 Bleeker street / Suite C212 / From 7 to 10 pm FB event : https://www.facebook.com/events/1767471286813924/

More info : www.the-lbproject.com

Produced by Lucas Beaufort Filmed and edited by Corentin Bertau Supported by : www.AlmostSkateboards.com, www.Arnette.com, www.L-R-G.com, www.smlwheels.com, www.Skullcandy.com, www.Filamentbrand.com, www.TheBerrics.com, www.TheSkateboardmag.com, www.PabstBlueRibbon.com

The Hudson Project

VOCAL is excited to announce the launch of The Hudson Project, a three-day music and arts festival that is set to debut on July 11, 12 and 13 at Winston Farm in Saugerties, New York. A long awaited event for every New Yorker, The Hudson Project will bring music, art and an outdoor experience to the backyard of New York City.

THE HUDSON PROJECT will feature the ultimate fusion of over 85 genre-defying musical acts performing on four stages set against the backdrop of the magical Catskill Mountains. Beyond the music, the inaugural event will feature a fifth interactive performance area at the center of the site highlighting local musical acts and performance artists/troupes; an art village showcasing interactive art exhibitions, regional arts and crafts; a selection of Hudson Valley-area gourmet food, wine, craft beer and specialty cocktail options; a wide range of camping choices from top level luxury accommodations, to pre-set tents with bedding, to DIY choices for the more adventurous attendees; a variety of transportation options: easy-to-use shuttle services from New York City and other nearby major metropolitan areas and local shuttles from nearby train stations.

Additional details--including the line-up and information on tickets--about THE HUDSON PROJECT will be revealed in the coming weeks.  THE HUDSON PROJECT is being produced by MCP Presents, a national production, promotion and event management company and SFX Entertainment, a leading producer of live events, media and entertainment content.

WHEN: July 11, 12 and 13

WHERE: Winston Farm in Saugerties, New York

For all media inquiries contact VOCAL.  

#SaveTheDate: Pantone Colorwear X Scoop NYC Popup Shop

Pantone, the world’s most revered and influential brand in color, is very proud to unveil their sportswear collection, Pantone Colorwear, at the New York City popup store in partnership with Scoop NYC, opening February 7th. As confidently stylish sportswear designed from an informed understanding of color, each piece within the collection embodies its respective color personality and corresponding color emotions. To compliment the new Pantone Colorwear collection itself, the prestigious architectural agency Humbert & Poyet of France designed an engaging store experience that transports the visitor deep into the world of color.

To celebrate this unison of fashion and color, Pantone is hosting an exclusive store launch event on Tuesday February 11th, complete with a classic ribbon-cutting ceremony performed by Scoop NYC CEO at 7pm. Extending to a block takeover in partnership with The Standard Hotel, festivities will continue at the ice-skating rink awash in Pantone’s Color Of The Year. As part of the lead-up campaign, a team of Pantone ambassadors is bringing a splash of color to the streets of New York City, each with a balloon bouquet representing the palette of this season’s Pantone Colorwear range.

Hasbeens & Willbees Brings the Finer Things to Upstate New York

A Unique Restaurant and Antique Dealer Based in the Andes

Hasbeens & Willbees, the much talked about Catskills pop-up restaurant on the serious come-up, is set for another creative burst with the launch of a series of auction events, showcasing the owners’ most treasured findings from overlooked corners of the world. 

Kai Kuhne, former independent fashion designer and leading member of the design group AsFour, and John Mollett, former fine arts representative at the Jan Krugier Gallery, recently partnered to open the Hasbeens & Willbees restaurant in Andes, NY. “Wanting to keep connected to our careers and the worlds we love, we’ve incorporated our experiences and knowledge into a fresh new concept,” said Kuhne, “representing the new luxury and a fair market for the finer things in life.”

The new Hasbeens and Willbees concept embraces a lifestyle of luxury that cherishes the art, design, furniture and fashion of the past, while showcasing the genius and beautiful products of today.

As a preview for their auction house to open in New York City in the Spring of 2014, the Hasbeens & Willbees soft launch will take place at their Catskills restaurant. This new avenue is about giving some of the old freaks a place to shine, and provide a venue of exposure for a younger generation. It references old furniture and art, as well as showcasing wonderful new products. The Hasbeens & Willbees private label soap and olive oil will also be available in the store.

Kuhne and Mollet have been around the world selecting and amassing items for the auction house that is opening in the Spring of next year. “The shopping has been a blast! But now it’s time to get selling and develop a track record so that we can get some great consignments as well,” says Mollet. “We’ve decided to first do a little preview maquette of the auction concept up at our restaurant in the Catskills to get the ball rolling. For the auction we plan to have a few days of preview dinners where guests are surrounded by the auction items, while using the culinary objects on the table during their meal.”

While the auction items will be the focus of the events, the cuisine at Hasbeens & Willbees is something quite special in itself; simple yet refined. Each dish is inspired by inherited recipes from Mollet’s grandmother from New England, thus bringing something fresh and unique to the region. Their crab cake, for example, rivals that to be found anywhere in the state, filled with Jumbo Lump crab freshly picked from the Maryland fish markets and overnighted to the kitchen. Hasbeens & Willbees is an inspiring example of how farm-to-table doesn't have to be rustic.

The main auction event is sure to be active and filled with lively characters. The events will highlight guest chefs, projection screens, topless game show-style girls, a tuxedo-clad auctioneer, live performances, and an early Westwood style fashion show. It’s set to be a Friday night not to be missed.