The Tiger of Sweden story spans over more than a hundred years. it is a true tale, which occasionally sways between golden years and pitch black prospects, more than once pushed forward by brave people with innovative minds. They all practised what we call “A Different cut” – an expression that goes beyond what you can accomplish with fabrics, scissors, threads and stitches. in our world, it’s a state of mind. It all began in a small town on the west coast of Sweden. Just over a hundred years later you can find us in stores spread over three continents, plus the ever growing digital world. And we are ready for more.