Introducing: OBRA Footwear
A long-awaited step forward in vulcanized sneakers is imminent with the launch of OBRA premium footwear, the joint vision of two New York City-based entrepreneurial designers — ALIFE and New York Art Department founder Arnaud Delecolle, and Dave Cory formerly Converse’s Director of Product.
BEST FOOT FORWARD IN ALL-DAY WEARABILITY
OBRA Footwear Announces Imminent First Limited Release for June ’18.
A long-awaited step forward in vulcanized sneakers is imminent with the launch of OBRA premium footwear, the joint vision of two New York City-based entrepreneurial designers — ALIFE and New York Art Department founder Arnaud Delecolle, and Dave Cory formerly Converse’s Director of Product.
Roughly translating from the Portuguese obra as physical or artistic work, OBRA footwear represents both the utilitarian and artistic interpretations through a considered approach to functional styling with focus on everyday-use wear, fit and comfort. From the cushioning pleasure of a thick, dual-density EVA insole to the grippy outsole inspired by Brutalist architecture, OBRA sneakers offer durability and stability unmatched by such lightweight construction.
OBRA footwear reinforces the founders’ appreciation and enthusiasm for contemporary art and culture that continues from a strong emphasis on progressive design to a commitment to create inspiring footwear with exceptional artists while also promoting and furthering their personal work.
A core part of OBRA’s greater purpose and underlining appeal is a social-betterment initiative that continues through design and production, and even beyond purchase to allocate a share of revenue to non-profit organizations focused on civil liberties and education. Kicking this off is a partnership with Red Hook Labs that donates 10% of sales to their teen programs which link year-round skills training with professional opportunities.
This socially conscious ethos is further highlighted with production undertaken in Brazil by a family-owned production house now celebrating its 70th year in business, where employees thrive within a progression program that uplifts the local community — continuing education programs, on-site medical facilities, a nutritionist-managed cafeteria, local day-care facilities and to-and-from work transportation.
To request preferred access to events and advance product release information, visit www.oobbrraa.com.
For all media inquiries contact VOCAL.
###
Most Recent:
For the month of June, NYC Pride welcomes WorldPride as it marks the 50th Anniversary of the Stonewall Uprising and a half century of LGBTQI+ liberation. To celebrate this moment, The Ally Coalition have created an emotive community-driven sound and light experience featuring a soundscape by St Vincent, and generated by user messages. The experience is powered by Microsoft AI technology that explores powerful feelings of hope, anger, joy and determination.
London College of Fashion, University of the Arts London is continuing its collaboration with Microsoft to inspire the next generation to rethink, redesign and revolutionize the future of the fashion industry. Leveraging Microsoft’s cutting-edge Mixed Reality, Artificial Intelligence, and IoT technologies and LCF’s industry-defining mentors, selected students were invited to participate in a semester-long intensive course that culminates in a final showcase of their prototypes this June.
The Petersen Automotive Museum announced today that its upcoming “Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy” exhibit will spotlight a unique and immersive mixed-reality experience powered by Microsoft HoloLens. The display, named “Hollywood Dream Machines: Worlds Reimagined,” will be centered around the iconic Time Machine from “Back to the Future” and the famed Warthog from the “Halo” franchise. Opening May 4, 2019, the experience will offer guests an inside look at these legendary sci-fi machines.
Sister City, a new, meticulously designed hotel in NYC that embraces technology to offer guests a modern respite, debuts a first-of-its-kind lobby music score. Inherent to Sister City’s founding ethos was the question of its sonic landscape — Sister City asks what new shapes music can take as a site-specific, living extension of the hotel, and looked to Brian Eno’s Music For Airports and John Cage’s concept for “4’33”” as touch points for these conversations.
We’re excited to announce a new action sports music festival Gnarlytown set for June 22 in San Pedro, CA, co-founded by veteran pro skateboarder Chris Cole in partnership with John Reese of SGE and Nitro Circus. Set at the scenic LA Waterfront Berth 46 in San Pedro, CA, Gnarlytown will combine the perfect blend of action sports, punk rock, and craft beer tasting.
Microsoft has announced another partnership through their ongoing In Culture program that supports today’s most innovative creatives, this time with English singer-songwriter and rising star NAO. Together they are producing a never-before-seen interactive and personal music video to support the “Orbit” track on her new album Saturn released late in 2018.