Tiger of Sweden
The Tiger of Sweden story began in 1903, when entrepreneur Marcus Schwartzman and his partner Hjalmar Nordstrom founded Schwartman & Nordstrom in Uddevalla, on Sweden's west coast. The company was born from the idea of turning the traditional working methods of the tailor upside down, and visiting customers at their places of work and residence. The customers got their suits faster and more easily than before, without a reduction in quality.
For their North American launch in 2014, VOCAL was engaged to plan and execute all PR and brand communications, initially through a series of exclusive sell-ins to a a shortlist of key media outlets, followed by a nation-wide program of news and product placements in mainstream publications. VOCAL was also enlisted to curate a selection of key influentials to act as pre-sale brand ambassadors around the country.