Pantone Colorwear Popup Store
A direct reflection of the modern philosophy of design, Pantone Colorwear thoughtfully combines emotion and functionality to invoke a feeling of empowered style aligned with comfortable usability. Taking the staples of every man’s wardrobe – tees, tanks, pants, shorts, and sweaters – the collection presents a sophisticated twist of basics in an elegant contemporary style. Each collection is Pantone color coded with the season’s mood and feel in mind, with each selected color evoking specific emotions and adjectives associated to each color.
To celebrate this union of fashion and color, VOCAL hosted an exclusive store launch event, complete with a classic ribbon-cutting ceremony performed by Scoop NYC CEO. Extending to a block takeover in partnership with the Standard Hotel, festivities continued at the ice-skating rink awash in Pantone’s Color Of The Year. As part of the lead-up campaign, VOCAL brought a splash of color to the streets of New York City with a street team, each dressed in a blank white carrying a balloon bouquet representing the palette of this season’s Pantone Colorwear range.