La Barbona opened it's doors in late October 2014 to bring a fresh taste of authentic Mexican and a vibe of the old New York back to Greenwich Village. Hidden beneath its iconic sister restaurant De Santos, the discrete location and limited seating set the stage for a refined experience of signature mezcal cocktails and a good time over mind-blowing tacos and ceviches.
VOCAL provided La Barbona with a launch that included top-tier press, media influencers, and industry insiders from outlets such as Bloomberg News, Esquire, GQ, Hot 97, Hypebeast, New York Magazine, MTV and more. All were treated to an exclusive preview of the restaurant prior to its grand opening, with guests filling the charming space to capacity to enjoy authentic menu items and flows of mezcal. From this single night at La Barbona, VOCAL garnered almost 3 million impressions across outlets including Examiner, Cool Hunting, Eater, Hannah Elliot XO, Thrillist and Trop Rouge.